International Market Research Agency

2Europe is a market research agency that provides international market research services and uses the insight gained to help clients develop informed and practical marketing / business strategies. The insight provided is based on nearly 20 years of experience in market research with clients throughout EMEA, APAC, North & Central America. As an agency our objective is to provide insight and strategic direction to help our clients grow, be more profitable and more competitive.

Market Research agency - strategyWhat is driving your company strategy?

2Europe, provides insight solutions from international marketing research to help develop these strategies. Using a combination of industry sector and subject matter expertise, technical and commercial understanding, we provide insight and strategic direction to help our clients grow, be more profitable and more competitive.

2Europe stands out from traditional consultants and research agencies by delivering practical, actionable and value driven solutions and strategies based on evidence and do not merely deliver data or reports. Our clients make smart, confident business decisions from sound insight which is based on over 20 years of experience.

The key marketing research subjects in which we work are:

Company Growth

  • New product development
  • Usage and attitude
  • Market development (market entry and market penetration)
  • Sales channel / retail development
  • Market and sales potential
  • Market segmentation
  • Pricing strategy
  • Decision processes
  • Marketing mix strategy development
 Brand and Communication Strategy

  • Brand awareness tracking
  • Brand equity development and measurement
  • Brand identity
  • Brand positioning
  • Brand loyalty
  • Brand marketing strategy
  • Creative development
 Satisfaction and Loyalty

  • Customer satisfaction
  • Customer loyalty
  • Lost business analysis
Sales channel development

  • Sales channel satisfaction and performance
  • Refining sales channel support
  • Sales channel mystery shopper
  • Recruiting sales channels
 Competitor Activity

  • Developing competitor strategies
 Employee development

  • Employee engagement
  • Employee benefits
  • Employee efficiency and compliance

Particular expertise is applied to the following industry sectors:

  • Technology – engineering, consumer electronics, IT and telecoms market research
  • Building and construction market research
  • Healthcare market research
  • Finance market research
  • Not for profit – professional institutes, trade association and charities market research
  • Business to business market research
  • Business to consumer market research

2Europe also provides dedicated research support services for management consultants and agencies.

2Europe provides comprehensive quantitative and qualitative marketing research services ensuring the most appropriate and cost effective methodologies are used on each project:

  • Telephone research (CATI and IDIs)
  • Focus groups and executive depths
  • Online studies
  • Face to face, in home, in store and hall tests