B2B Research Library

An independent reference library on business-to-business marketing, market research method, product development and innovation.

Marketing and market research, written down

Article bank

The working archive of this site: short papers on B2B marketing, market research method, product development and customer measurement.

10 B2B Marketing trends for 2007

B2B marketing trends that we think will be of interest to your business.

B2B Research and Marketing Data: The 2026 Rule Changes

What the Data (Use and Access) Act changed for B2B research and marketing lists in 2026 — PECR fines at UK GDPR levels, new guidance, and a new …

Best practice for international research projects

Multi-country studies fail on translation and comparability far more often than on fieldwork. What the cross-cultural survey literature recommends …

Best practice when implementing a Global (or pan European) research project.

How to implement a Global or pan-European research project. Key considerations when implementing a multi country research programme.

Brand reputation

Reputation is measurable, and the measurement is not a satisfaction score with a new label. What the validated instruments actually capture.

CATI: providing best-in-class telephone research

What separates a well-run computer-assisted telephone study from a badly run one, and why the difference rarely shows up in the topline.

Research topics

Research subjects covered by the library: brand positioning, competitor analysis, customer and employee satisfaction, new product development, image tracking, usage and attitude work.

Sectors

How research practice differs by sector: business-to-business, healthcare, finance, technology, construction, human resources and the professional associations.

Methods

The three method families used across the library: qualitative research, quantitative research and international research projects.

B2B Research Library

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