Search our Case Studies
Just fill out the form below to start searching our Case Studies
Hospital theatre products customer satisfaction study
Study into awareness and satisfaction of different brands of hospital drapes and gowns throughout Europe
Business Challenge
Understand the UK, France, Germany, Italy and Scandinavian markets, and particular gain insights from buyers and users of theatre products
Solution
1,125 CATI interviews of users (theatre staff) and buyers (hospital managers, procurement) with even spread among the 5 European areas
Results
SPSS file supplied to client
Anaesthetic gas delivery proposition
Attitudes to use of anaesthetic gases in hospitals
Business Challenge
Anaesthetic gases are difficult to administer and so a new delivery proposition was tested.
Solution
24 telephone depths of 60 minutes each in the USA, UK, France and Germany. Interviews were with hospital emergency room physicians and Pulmonologists.
Results
The survey helped develop the features, functions and design parameters for a new anaesthetic gas delivery solution.
EMEA Patient Monitor Market
Market sales and potential for patient monitoring equipment
Business Challenge
Establish the market size and opinions of healthcare practitioners to the full scope of patient monitoring equipment (from small bedside monitors to larger devices such as MRI scanners) throughout EMEA.
Solution
125 telephone depth interviews with each taking about 40 minutes with healthcare practitioners who are considered key opinion leaders in the fields of patient monitoring. Interviews were mainly with Radiologists of Cardiologists in UK, France, Germany, Italy, Spain, Poland, Egypt, Russia, Turkey and Saudi Arabia.
Results
Survey identified market size and trends for patient monitors of all sizes.
Diabetes market opportunity
Development of a new herbal solution for management of diabetes
Business Challenge
Establish the attitudes of the market to a new herbal solution for the management of type 2 diabetes based on soya Isoflavones.
Solution
2 focus groups in the UK followed by 1,200 online interviews in the UK, France, Germany, Italy, Spain and the USA with respondent who are either diabetes aware or are high risk diabetes candidates.
Results
Product development, retail channel and marketing communication strategies were developed ready for the new diabetes management product introduction.
Gelatin capsules
Market for vegetarian gelatin capsules
Business Challenge
To establish the market potential for non bovine gelatin coatings on vitamin/food supplement products together with the premiums that could be charged for vegetarian alternatives to normal gelatin capsules.
Solution
1,200 online interviews in the UK, France, Germany, Italy, Spain and the USA with 40-65 year olds who take vitamin tablets/capsules and have heart or weight problems identified by their GP.
Results
The results provided the foundation for a product develop strategy to introduce vegetarian options for vitamin and food supplement products.
Healthcare Database
Understand attitudes of NHS Physicians to an online disease information tool.
Business Challenge
A new online information tool is to be introduced to the UK from the US against free competition. A strategy requires to be developed to penetrate and develop the NHS sector.
Solution
20 in depth discussions took place with consultant physicians after a 1 week trial with the database.
Results
The findings enabled the client to identify the attitudes and opinions of physicians to its solution, establish key benefits. Selling proposition and develop an effective market entry strategy.
Healthcare Manufacturer
Development of new drug delivery solutions.
Business Challenge
Changes in the drug delivery market led to uncertainty concerning the use of pMDIs as a drug delivery system for inhalation products. The development priorities for new pMDI hardware technologies were required from both pharmaceutical manufacturers and clinics.
Solution
50 qualitative telephone depth interviews each taking 1 hour, took place with consultants, developers and licence staff in pharmaceutical organisations, hospitals and patient groups throughout Europe and the US .
Results
The findings enabled the client to establish the future development path for inhalation drug delivery solutions.
Healthcare Vendor
Test opinions of a software diagnostic tool amongst European healthcare practitioners.
Business Challenge
Test opinions to a US developed database to help healthcare practitioners diagnose patient problems and identify appropriate evidence based remedies. The challenges were that the software was based on US protocols and required a fee based licence in a European market where much information is free.
Solution
CATI survey comprising 200 interviews of 20 minutes each with physicians, hospital senior management and chief pharmacists in France and Germany.
Results
Findings defined the product development, pricing and marketing communications strategies to enter and penetrate the French and German markets.
Pharmaceutical
Understand the prescribing characteristics of dermatologists
Objective
Segment dermatologists and identify the key target segments for future promotion.
Business Challenge
The growth of sales in the plaque psoriasis market for biologicals had not lived up to expectations. More effective targeting of dermatologists was required which would lead to them being higher biological prescribers in the future.
Solution
A qualitative phase of 100 interviews in UK, France, Germany, Italy and Spain followed by 200 quantitative online interviews lasting 30 minutes with dermatologists.
Results
Subsequent segmentation analysis and discussion allowed the market segments to be identified. A classification tool was then provided so KAMs, could identify the type of physician falling into each segment.
Pharmaceutical
Differentiate a mature chemotherapy agent used to treat breast, lung & prostate cancer from new competitive products in the three tumour types.
Business Challenge
Compare & benchmark healthcare professionals’ perception of the chemotherapy agent with its key competitors per cancer market to establish its key differentiating attributes.
Solution
100 specialist oncologists, registrar & consultant grades were recruited for semi-qualitative telephone interviews in the UK & US over a 6 week period.
Results
Findings were used to establish a revised market position and global
marketing communications strategy.
Pharmaceutical Organisation
Provide an outsource Global Market Research Manager on contract.
Business Challenge
Provide an experienced market research director with international, medical, primary research experience within 2 weeks.
Solution
The extensive 2Europe health care network was used to develop a shortlist of suitable candidates within a 1-week timescale. Candidates were evaluated over a second week prior to submission to the client who made the final choice.
Results
An initial 4.5 month contract was completed and which was subsequently extended to 1.5 years with 2Europe providing administrative and IT support throughout.
Specialist International Printer
Label solution for medicine bottles.
Business Challenge
To examine whether consumers read and retain the product information on medicine bottles and examine how to influence readership and retention.
Solution
Medicine blister packs and bottles were used as stimulus material. 400 face-to-face interviews then took place with consumers using a questionnaire that took less than 10 minutes to complete.
Results
The information provided the information framework to introduce a more effective bottle labeling solution to replace blister packs that were found to crate problems regarding information retention.
Healthcare Recruitment Consultancy
Evaluation of the recruitment requirements of the pharmaceutical industry.
Business Challenge
The client required understanding the clinical staff needs of pharmaceutical employers as well as attitudes towards recruitment agencies.
Solution
Telephone interviews took place with 69 HR managers/directors in the pharmaceutical organisations.
Results
The survey identified the requirements to establish an effective strategy to penetrate the clinical staff recruitment market in the UK.
Dermatologist Segmentation
Segment dermatologists and identify the key target segments for future promotion.
Business Challenge
The growth of sales in the plaque psoriasis market for biologicals had not lived up to expectations. More effective targeting of dermatologists was required which would lead to them being higher biological prescribers in the future.
Solution
A qualitative phase of 100 interviews in UK, France, Germany, Italy and Spain followed by 200 quantitative online interviews lasting 30 minutes with dermatologists.
Results
Subsequent segmentation analysis and discussion allowed the market segments to be identified. A classification tool was then provided so KAMs, could identify the type of physician falling into each segment.
Competitive Differentiation
Differentiate a mature chemotherapy agent used to treat breast, lung & prostate cancer from new competitive products in the three tumour types.
Business Challenge
Compare & benchmark healthcare professionals perception of the chemotherapy agent with its key competitors per cancer market to establish its key differentiating attributes
Solution
100 specialist oncologists, registrar & consultant grades were recruited for semi-qualitative telephone interviews in the UK & US over a 6 week period.
Results
Findings were used to establish a revised market position and global
marketing communications strategy
Pharmaceutical Outsource
Provide an outsource Global Market Research Manager on contract.
Business Challenge
Provide an experienced market research director with international, medical, primary research experience within 2 weeks.
Solution
The extensive 2Europe health care network was used to develop a shortlist of suitable candidates within a 1-week timescale. Candidates were evaluated over a second week prior to submission to the client who made the final choice.
Results
An initial 4.5 month contract was completed and which was subsequently extended to 1.5 years with 2Europe providing administrative and IT support throughout.
Evaluation of Attitudes Towards Self-care
Establish the lifestyles and attitudes of residents towards health with a view to introducing self care programmes to reduce the waiting lists for GPs.
Business Challenge
To establish awareness of how lifestyles impact health and awareness of health care programmes and promotion
Solution
540 in home face-to-face interviews took place in one defined primary care trust (PCT).
Results
The findings identified weaknesses in the current healthcare communication campaigns and established the health factors of most interest to the public, enabling revised programmes to be developed to communicate healthcare information to the public.
Anesthesia Review
Key opinion leaders in Anaesthesia.
Business Challenge
Identify the key opinion leaders in Anaesthesia in the UK and their spheres of influence.
Solution
200 telephone interviews of 20 minutes each in the UK with Anaesthetists, Senior and Junior Registrars (or equivalent)
Results
Feedback was secured on awareness and use of neuromuscular blocking agents as well as methods used to keep themselves informed about developments in Anaesthesia
NHS Attitudes to Disease Information Software
Understand attitudes of NHS Physicians to an online disease information tool.
Business Challenge
A new online information tool is to be introduced to the UK from the US against free competition. A strategy requires to be developed to penetrate and develop the NHS sector.
Solution
20 in depth discussions took place with consultant physicians after a 1 week trial with the database.
Results
The findings enabled the client to identify the attitudes and opinions of physicians to its solution, establish key benefits. Selling proposition and develop an effective market entry strategy.
Inhaler Product Development
Development of new drug delivery solutions.
Business Challenge
Changes in the drug delivery market led to uncertainty concerning the use of pMDIs as a drug delivery system for inhalation products. The development priorities for new pMDI hardware technologies were required from both pharmaceutical manufacturers and clinics.
Solution
50 qualitative telephone depth interviews each taking 1 hour, took place with consultants, developers and licence staff in pharmaceutical organisations, hospitals and patient groups throughout Europe and the US .
Results
The findings enabled the client to establish the future development path for inhalation drug delivery solutions.
NPD of Healthcare Diagnostic Software
Test opinions of a software diagnostic tool amongst European healthcare practitioners.
Business Challenge
Test opinions to a US developed database to help healthcare practitioners diagnose patient problems and identify appropriate evidence based remedies. The challenges were that the software was based on US protocols and required a fee based licence in a European market where much information is free.
Solution
CATI survey comprising 200 interviews of 20 minutes each with physicians, hospital senior management and chief pharmacists in France and Germany.
Results
Findings defined the product development, pricing and marketing communications strategies to enter and penetrate the French and German markets.
Healthcare Recruitment
Evaluation of the recruitment requirements of the pharmaceutical industry.
Business Challenge
The client required understanding the clinical staff needs of pharmaceutical employers as well as attitudes towards recruitment agencies.
Solution
Telephone interviews took place with 690 pharmaceutical organisations.
Results
The survey identified the requirements to establish an effective strategy to penetrate the clinical staff recruitment market in the UK .
Customer Satisfaction Within the NHS
Establish a customer satisfaction programme within NHS hospitals.
Business Challenge
The primary objective of the project was to establish a programme of objective measurement amongst theatre staff and procurement in NHS hospitals to establish independent levels of customer satisfaction. The findings also guided allocation of resources to maximise customer satisfaction with infection prevention products and services.
Solution
A three stage survey programme was adopted based on:-An internal audit with CPT specialists, Clinical Nurse Advisors and Sales Reps. Two focus groups with Theatre and Procurement staff. CATI survey comprising 210 interviews with customers in NHS hospitals throughout the UK
Results
Areas of strengths and weaknesses were identified for each area of the infection prevention product groups investigated and action programs identified to remedy weaknesses.
Development of Healthcare Training Solution
Identify the requirements of Theatre and Procurement staff in NHS hospitals to a new e-business training medium.
Business Challenge
Establish the training needs of Theatre and Procurement staff in the NHS, test attitude to an e-business training medium and provide guidance on the subjects, content, structure and duration of e-business training solutions.
Solution
40 telephone depth interviews with Theatre Managers and Procurement staff in Scotland, England and Wales using a questionnaire that took over 30 minutes to complete.
Results
Introduction of a New Online Diagnostic Solution for Hospital Doctors in Italy
Establish attitudes to an online diagnostic solution for hospital doctors.
Business Challenge
To introduce and evaluate an online diagnostic solution for use by GPs and Hospital Doctors
Solution
About 100 Italian Hospital doctors were contacted by phone and recruited for a one month trial with an online diagnostic solution. After the one month trial the Doctors were contacted again to establish attitudes and opinions of the solution and identify suitability for the Italian market
Results
The findings we used by the business development team to establish the country entry strategy
Medicine Bottle Label Investigation
Label solution for medicine bottles.
Business Challenge
To examine whether consumers read and retain the product information on medicine bottles and examine how to influence readership and retention.
Solution
Medicine blister packs and bottles were used as stimulus material. 400 face-to-face interviews then took place with consumers using a questionnaire that took less than 10 minutes to complete.
Results
The information provided the information framework to introduce a more effective bottle labeling solution to replace blister packs that were found to create problems regarding information retention.
Search our Case Studies
Just fill out the form below to start searching our Case Studies
