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SAS, SPSS and R Skill Jobs
Establish opportunities for SAS and SPSS skills
Business Challenge
Identify the job opportunities in the UK for those with SAS, SPSS or R Skills.
Solution
Comprehensive desk research survey using mainly online sources and supplemented by primary telephone interviews with leading ICT recruitment agencies.
Results
Established the scope of job roles from graduate to experienced levels for both analytical and IT support. Also identified the balance of contract versus permanent vacancies for UK jobs plus overseas jobs advertised in the UK.
Reasons for membership lapses
Attitudes to Institute membership renewals.
Business Challenge
Investigate reasons for members not renewing annual membership plus reasons why student members pay subscription fees but do not take exams for professional qualifications.
Solution
465 interviews were completed by telephone with lapsed members and student members at two different periods in time (before and after membership communications) using a questionnaire that took less than 5 minutes to complete.
Results
A strategy has been developed to improve membership renewals based on an understanding of reason for non renewals. A strategy has been developed to encourage student member to complete their professional qualifications.
Asian Electronics Manufacturer
Maintaining global standards for etiquette when dealing with customers.
Business Challenge
The Korean HQ set universal standards to enable its personnel to provide a common message and approach to customers so enabling a consistent image to be developed. The company required establishing if its policies on customer interaction were being followed.
Solution
An index monitoring solution was introduced to measure the response of all subsidiary offices worldwide based on responses to a number of customer enquiries. This programme was based on telephone interviews to switchboards and two function heads for each subsidiary.
Results
Performance benchmarks have enabled consistent standards of staff performance to be established worldwide. Country Managers are now rewarded based on standards of customer etiquette achieved.
Mobile Phone Vendor
Improving staff development and motivation.
Business Challenge
The European operation was well established however, inconsistencies were apparent in staff motivation and performance between countries. A programme was required to establish staff attitudes to their employment, identify potential issues and the requirements to develop an environment of motivated personnel.
Solution
Following initial discussions with HR personnel, measures were established to determine staff attitudes, performance, and motivation throughout all hierarchical levels. A postal questionnaire was used which was translated into all languages, distributed to General Managers and relayed to staff through Department Heads. A cooperative culture existed which facilitated virtually a full response.
Results
Key issues were identified concerning the employment of certain categories of staff, which was creating increasing problems for the company. The survey identified the problem and the means of resolution. Performance targets have now been introduced to both develop staff and drive motivation with management reward programmes introduced for both staff performance and motivation levels.
Car Rental
Establish employee focus groups throughout Europe to reinforce company values and image.
Business Challenge
To understand the attitudes of employees to their employer, its image and its competitive position.
Solution
A series of focus groups were established with employees at client subsidiary offices in France, Germany, Italy and Spain.
Results
The focus groups helped establish the requirements for employees in the global rental company to embrace the company values and develop the work ethic to meet the deliverables required.
Mobile Phone Employee Audit
Improving staff development and motivation.
Business Challenge
The European operation was well established however, inconsistencies were apparent in staff motivation and performance between countries. A programme was required to establish staff attitudes to their employment, identify potential issues and the requirements to develop an environment of motivated personnel.
Solution
Following initial discussions with HR personnel, measures were established to determine staff attitudes, performance, and motivation throughout all hierarchical levels. A postal questionnaire was used which was translated into all languages, distributed to General Managers and relayed to staff through Department Heads. A cooperative culture existed which facilitated virtually a full response.
Results
Key issues were identified concerning the employment of certain categories of staff, which was creating increasing problems for the company. The survey identified the problem and the means of resolution. Performance targets have now been introduced to both develop staff and drive motivation with management reward programmes introduced for both staff performance and motivation levels.
Pharmaceutical Outsource
Provide an outsource Global Market Research Manager on contract.
Business Challenge
Provide an experienced market research director with international, medical, primary research experience within 2 weeks.
Solution
The extensive 2Europe health care network was used to develop a shortlist of suitable candidates within a 1-week timescale. Candidates were evaluated over a second week prior to submission to the client who made the final choice.
Results
An initial 4.5 month contract was completed and which was subsequently extended to 1.5 years with 2Europe providing administrative and IT support throughout.
Creativity With IT
Test attitudes to creative applications with IT.
Business Challenge
Identify creative interests of consumers, the scope of applications they use printers and scanners for and tests attitudes to proposed creative applications for use with IT.
Solution
500 online interviews with consumers in the UK, France, Germany, Italy and France. Each interview took 12 minutes.
Results
Identified the creative interest of greatest appeal to consumers and tested attitudes to creative software applications providing a clear platfom for future creative development tools.
Loyalty Scheme for Financial Products
Test loyalty schemes.
Business Challenge
Establish a loyalty scheme that will influence new and existing customers to consider/adopt financial services, test loyalty scheme names and communication designs.
Solution
300 web assisted telephone interviews with customers and non customers having mortgages and various types of financial product. Each interview took 20 minutes.
Results
Provide clear direction on the factors required for a successful loyalty scheme as well as conclusive advice on loyalty naming and communication design.
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