Search our Case Studies
Just fill out the form below to start searching our Case Studies
Donors to UK foundation
Investigation into the views and issues surrounding donations to charitable organizations and ministries, and in particular the client (a charitable organization)
Business Challenge
Understand people’s priorities and experiences with donating money as well as their attitudes towards different foundations
Solution
400 CATI interviews of Donors and Lapsed donors to the client foundation, in England
Results
Data tables and verbatim comments supplied to the client for analysis
Use of stock market index providers (repeat from 2009)
Investigation on the use of stock market indices within the international financial community on behalf of a major provider
Business Challenge
Understand user’s views of different index providers and their perceived differences, to see how they compare with the client brand. This was a year on year study
Solution
100 interviews per country (USA, UK, Italy, Japan, HK) with those involved in selecting, influencing selection or using indexes
Results
Data tables provided to client
Hospital theatre products customer satisfaction study
Study into awareness and satisfaction of different brands of hospital drapes and gowns throughout Europe
Business Challenge
Understand the UK, France, Germany, Italy and Scandinavian markets, and particular gain insights from buyers and users of theatre products
Solution
1,125 CATI interviews of users (theatre staff) and buyers (hospital managers, procurement) with even spread among the 5 European areas
Results
SPSS file supplied to client
European floor finish market
Investigation into the current floor finish market in Europe for potential market entry of new finishing product
Business Challenge
Identify market structure, market size, key players and reception to a product suggestion across Europe
Solution
Desk research to understand key players in the market and the structure of the market, and then 490 CATI interviews of contractors, sales channels and end users of floor finish chemicals
Results
Multiple products used throughout Europe on different floor types, with no single brand controlling the market. Client’s proposition is deemed interesting and 30%R would switch to it if available
Store evaluations
Establish awareness and impact of in-store promotions
Business Challenge
Identify how customers browse stores of a well known UK pharmacy and the impact in-store promotions have on their purchase activity.
Solution
105 F2F store exit interviews plus 25 accompanied shops took place with pharmacy customers at 3 stores using a questionnaire which took about 15 minutes to complete. Accompanied shops used observation techniques to map visitor journeys and note impact of promotional messages.
Results
Findings were used to establish a new strategy for promotional messages both in-store and in the shop-front windows to maximize the impact of increased sales opportunities from customer visits.
Awareness of Stock Market Index Providers in Retail Sectors
Awareness and usage of stock market listings.
Business Challenge
Identify the awareness, use and attitudes to stock market indexes and index providers amongst retail and mutual fund providers.
Solution
A tracking survey with Retail / Mutual fund managers; Manufacturers of structured retail investment products, ETF managers and Distributors of retail investment products. 500 interviews of 10 minutes in duration by CATI in UK, USA, Italy, Japan and Hong Kong.
Results
The findings were used to enable the client to enter the retail financial market and position themselves as knowledge experts regarding the stock market.
Telecoms Service Provider
Determine the attributes provided by ICT organisations that are most valued by customers.
Business Challenge
Client wished to understand the attributes of the \'ideal Information and Communications Technology solutions partner\' amongst its customers.
This would enable decisions to be made on the most appropriate attributes to guide service levels, market position and products/services.
Solution
A qualitative programme based On 13 mini focus groups with decision makers, influencers and users of ICT amongst the largest UK customers. All mini groups took place at customer premises and the client was present at each group. Audio recordings and transcripts were provided in addition to the final report and workshop.
Results
Attributes were developed in to a model comprising 5 categories. The findings
- Helped focus ongoing improvements to Operational support
- Established the differing priorities of Decision makers, Influencers and Users, which enabled appropriate communications to be developed for these groups
- Enabled the client to understand and develop a competitive positioning, based on what customers find valuable.
Motor Insurance
Establish the brand positioning in the insurance sector.
Business Challenge
To understand the brand positioning and attitudes and opinions of insurance companies and brokers to the service proposition.
Solution
3 F2F and 27 telephone depth interviews took place with insurance companies and brokers. All interviews were at MD/Claims Management levels and took 50 minutes to complete.
Results
The results were used to establish a brand policy for several sub brands, position the company in the market and focus on the stable brand attributes required by its target markets.
Stock Market
Attitude and opinion of organisations that raised funds through AIM.
Business Challenge
Identify the experiences of those who have listings with AIM to establish whether they were prepared for the process, to determine possible weaknesses in the process to secure an IAM listing and evaluate the resources deployed for the listings.
Solution
200 telephone interviews each lasting 15 minutes with FDs/CEOs of organisations who had recently secured a listing with AIM.
Results
The findings are used annually to enable the client to position themselves as knowledge experts regarding AIM.
Trade Association
Establish a reputation index for the association.
Business Challenge
To establish a consumer reputation index for the association based on consumer understanding, familiarity and image statements which were mapped new positioning statements.
Solution
600 online surveys took place with consumers who were either looking for a home or had recently moved into a new home. Interviews took 15 minutes to complete.
Results
A reputation index was established together with supporting information to establish a communications campaign to improve the index in subsequent years.
Advertising Agency
European brand profiles.
Business Challenge
To better represent its client, the agency required to understand the market perceptions of the brand profile of its client compared to all other leading manufacturers.
Solution
Telephone interviews took place with consumers in both the UK and Spain.
Results
The client brand profile and in particular the differences between the market perception and the client stated image was identified as well as the differences in the perception of image between the UK and Spain. The feedback provided the necessary information enable the agency to design an effective communications campaign to change consumer perceptions and brand positioning.
Information Technology
Service-oriented architecture.
Business Challenge
Establish the awareness and adoption of service-oriented architecture as well as identify organisation with problems who are unaware of the benefits of SOA.
Solution
120 interviews of 20 minutes each were completed by CATI with CIOs in UK, US, France, Germany and Scandinavia.
Results
Identified applications that can be built by combining loosely coupled and interoperable services as well as perceived benefits of SOA and barriers to consideration.
Reputation Index
Establish a reputation index for the association.
Business Challenge
To establish a consumer reputation index for the association based on consumer understanding, familiarity and image statements which were mapped new positioning statements.
Solution
600 online surveys took place with consumers who were either looking for a home or had recently moved into a new home. Interviews took 15 minutes to complete.
Results
A reputation index was established together with supporting information to establish a communications campaign to improve the index in subsequent years.
Logo Evaluation in British Museums and Galleries
Impact of displayed logos on choice of museums and galleries to visit.
Business Challenge
800 face to face interviews took place with visitors leaving one of 7 museums/galleries in London and Edinburgh, using a questionnaire that took about 5 minutes to complete.
Solution
800 face to face interviews took place with visitors leaving one of 7 museums/galleries in London and Edinburgh, using a questionnaire that took about 5 minutes to complete.
Results
The findings demonstrated the impact of logo use on visitor attitudes to museums/galleries and works of art.
Domain Name Provider
To establish SMB awareness and perceptions of domain names.
Business Challenge
The company provides domain names to businesses. A new marketing communications campaign has been established and a tracking program was required to identify consumer understanding and awareness of domain names and to also establish awareness and perceptions of the client.
Solution
Telephone interviews with 200 organisations with 1 to 999 employees throughout the UK using a questionnaire that took 10 minutes to complete.
Results
The findings guide the concept for the communications programme and monitor changes in the awareness and perception of the client.
Awareness and Perceptions of Plasma TV / Mobile Phone Brands
Changes in consumer awareness of new Plasma TV and mobile phone products.
Business Challenge
New advertising campaign was introduced to develop awareness of the client brand and its association with two new product lines. Feedback was required to enable the marketing team to evaluate the effectiveness of its communication campaigns.
Solution
Telephone interviews took place immediately before and at the end of the communication campaigns with UK consumers.
Results
The surveys provided a clear view on the UK market opinions of the client’s image and associations with particular products. It has enabled the client to identify the messages to change consumer perception and the extent of the work required to raise awareness levels to meet its ambitious targets.
Evaluation of UK Printer Campaign
Determine the impart of its UK communications campaign.
Business Challenge
The client has run a communications campaign in the UK for some years and required to ensure its budget had been appropriately allocated by demonstrating improvements in market awareness and perception.
Solution
Telephone interviews took place with IT Managers in organisations having >50 employees.
Results
The findings have provided the necessary metrics to demonstrate the impact of the advertising as well as establish the budget requirements for the next year.
Awareness of Telecoms Service Provider
Establish effectiveness of the awareness campaign.
Business Challenge
A sub division of a major telecommunications brand required establishing if its awareness campaign was having the required impact on the UK market.
Solution
The focus was the consumer sector and so a series of omnibus surveys were used at regular intervals thought the year.
Results
The impact of the campaign was monitored enabling advertising budgets to be justified against changes in market awareness.
Global Evaluation of Printer Campaign
Determine the impart of a new global advertising campaign and provide guidance for future budget allocation.
Business Challenge
Limited marketing had taken place for a few yeas with the resulting erosion of market share. To recover the market position new colour laser printer products were developed and a global adverting campaign initiated. Marketing metrics were required to guide future budget allocation based on changes in awareness and perception.
Solution
3,000 telephone interviews took place with organisations having <500 employees in UK, Denmark, France, Germany, Holland, Italy, Spain, Sweden, Czech Republic, Hungary, Poland and Turkey.
Results
Very significant variances were identified between countries with the client having a strong awareness in Eastern Europe. Those countries that had made little effort were clearly identified both in the sales figures and the low awareness levels. The findings have provided the necessary metrics to demonstrate the impact of the advertising to local country managers as well as establish the budget requirements.
Awareness of European printer brands
Image and awareness of colour printers.
Business Challenge
Identify B2B decision maker awareness and opinions of the colour laser printer brands so that differentiating marketing communication strategies can be developed.
Solution
Omnibus survey comprising 600 interviews with printer decision makers in enterprise, mid market and small organisations in the UK, France and Germany. The omnibus used 4 questions.
Results
The awareness and image perceptions of the main European colour laser printer brands were identified.
Ethnic Awareness of Mobile Phone Network Providers
To establish awareness and perception amongst ethnic minorities in the UK.
Business Challenge
The company provides mobile phone infrastructure for overseas calls to ethnic minorities at competitive costs. A new marketing communications campaign has been established and a tracking program was required to monitor progress with regard to shifts in brand awareness, awareness of propositions and brand perception.
Solution
Surveys take place each 6 months with 500 East European, Afro Caribbean and Asians using a 15 minute CATI questionnaire.
Results
The findings guide the communications programme.
Awareness of Utility Infrastructure Providers
Awareness of utility networks and infrastructures.
Business Challenge
To benchmark client awareness against that of other utility providers for water, gas and electricity in order to judge the effectiveness of promotional activity.
Solution
200 telephone interviews with public and private sector organisations using a 10 minute questionnaire.
Results
The findings were used as part of PR program to qualify the awareness level as well as provide input to the future communication strategy.
Domain Provider
To establish consumer awareness and perceptions of domain names.
Business Challenge
The company provides domain names to consumers and business. A new marketing communications campaign has been established and a tracking program was required to identify consumer understanding and awareness of domain names and to also establish awareness and perceptions of the client.
Solution
Online surveys take place each 6 months with 1,000 consumers who use email and internet at home.
Results
The findings guide the content for the communications programme and monitor changes in awareness and perception of the client.
Pharmaceutical Outsource
Provide an outsource Global Market Research Manager on contract.
Business Challenge
Provide an experienced market research director with international, medical, primary research experience within 2 weeks.
Solution
The extensive 2Europe health care network was used to develop a shortlist of suitable candidates within a 1-week timescale. Candidates were evaluated over a second week prior to submission to the client who made the final choice.
Results
An initial 4.5 month contract was completed and which was subsequently extended to 1.5 years with 2Europe providing administrative and IT support throughout.
Evaluation of Attitudes Towards Self-care
Establish the lifestyles and attitudes of residents towards health with a view to introducing self care programmes to reduce the waiting lists for GPs.
Business Challenge
To establish awareness of how lifestyles impact health and awareness of health care programmes and promotion
Solution
540 in home face-to-face interviews took place in one defined primary care trust (PCT).
Results
The findings identified weaknesses in the current healthcare communication campaigns and established the health factors of most interest to the public, enabling revised programmes to be developed to communicate healthcare information to the public.
Anesthesia Review
Key opinion leaders in Anaesthesia.
Business Challenge
Identify the key opinion leaders in Anaesthesia in the UK and their spheres of influence.
Solution
200 telephone interviews of 20 minutes each in the UK with Anaesthetists, Senior and Junior Registrars (or equivalent)
Results
Feedback was secured on awareness and use of neuromuscular blocking agents as well as methods used to keep themselves informed about developments in Anaesthesia
Logo Evaluation in British Museums and Galleries
Impact of displayed logos on choice of museums and galleries to visit.
Business Challenge
Identify the impact of a fund raising logo on visitor opinions regarding their choice of museum or gallery to visit
Solution
800 face to face interviews took place with visitors leaving one of 7 museums/galleries in London and Edinburgh, using a questionnaire that took about 5 minutes to complete.
Results
The findings demonstrated the impact of logo use on visitor attitudes to museums/galleries and works of art.
Market Listings
Attitude and opinion of organisations that raised funds through AIM.
Business Challenge
Identify the experiences of those who have listings with AIM to establish whether they were prepared for the process, to determine possible weaknesses in the process to secure an IAM listing and evaluate the resources deployed for the listings.
Solution
200 telephone interviews each lasting 15 minutes with FDs/CEOs of organisations who had recently secured a listing with AIM.
Results
The findings are used annually to enable the client to position themselves as knowledge experts regarding AIM.
Investor Attitudes to DTI Regulations
Awareness and attitudes of institutional investors to new regulations from the DTI.
Business Challenge
The DTI gave 6 months notice for the introduction of new regulations concerning the content of annual reports for publicly quoted companies. The client required to know if the market was aware of and understood the impact of the changes.
Solution
A number of executive telephone depth interviews took place with fund managers, analysts and institutional investors
Results
Market awareness of the implications was very low. The client has taken the feedback and used the findings for a PR campaign to raise awareness and has also generated credibility as a knowledge expert on the DTI initiatives.
Awareness of Stock Market Index Providers
Awareness and usage of stock market listings.
Business Challenge
Identify the awareness, use and attitudes to stock market indexes and index providers.
Solution
A global tracking survey amongst users of financial indices, e.g., fund managers, investment banks, major company pensions, actuarial consultants, brokers. 500 interviews of 10 minutes in duration by CATI in UK, rest of Europe, North America, Asia.
Results
The findings are used annually to enable the client to position themselves as knowledge experts regarding the stock market.
Awareness of Financial Providers Amongst the Legal Profession
Awareness and image perceptions of a specialist insurance and investment provider to the legal profession.
Business Challenge
Client wished to establish the awareness and perception of its brand amongst lawyers in a test of the West Midlands as well as identify which promotional initiatives had the greatest impact.
Solution
CATI survey comprising 300 interviews with partners, associates and trainee solicitors in 8 towns in the West Midlands. Each interview took 15 minutes to complete.
Results
Clear feedback was given to judge the effectiveness of the marketing communication initiatives and decide the future campaigns together with benchmarks for future awareness expectations.
Reputation of Financial Organisations Amongst the Profession
Develop a reputation index for a financial organisation amongst professionals.
Business Challenge
Provide consistent tracking feedback to monitor the effectiveness of a new advertising campaign and guide further marketing communications decisions. To build a reputation index score for comparison between different professional sectors and at different periods of time.
Solution
500 CATI interviews at 6 monthly intervals using a questionnaire that took 15 minutes to complete with Hospital Doctors, GPs, Dentists, Solicitors and Teachers.
Results
A reputation index was developed as a brand ladder based on spontaneous and prompted awareness, product understanding, service understanding, image and loyalty.
Perceptions of PR Agency
Awareness and opinions of the agency amongst its target audience.
Business Challenge
Establish the awareness and opinions of the agency amongst PR decision makers in technology organisations in Europe.
Solution
10 minute CATI survey with 100 PR managers in technology organisations.
Results
The findings enabled the agency to establish its future communications strategy.
Global Awareness and Perceptions
Global awareness and image perceptions of a car leasing brand
Business Challenge
The company had gone through a number of name changes in recent years following company acquisitions plus it had established a presence in several new countries. Prior to starting a new advertising campaign the company required to identify the awareness and perceptions of its brand amongst corporate vehicle lease decision makers.
Solution
2600 telephone interviews took place using a 15 minute questionnaire in Austria, Australia, Belgium, France, Germany, Greece, Italy, Netherlands, Poland, Portugal, Spain, UK, Mexico.
Results
The survey provided a clear view on the global market awareness and brand perceptions enabling a new communications strategy to be developed.
Search our Case Studies
Just fill out the form below to start searching our Case Studies
