Brand Positioning Research Case Studies

To establish the thoughts and opinions of Engineers in response to the clients marketing campaign. Business Challenge Finding out specifically about awareness and usage of different Engineering Institutions/Associations, as well as respondents’...

The client is keen to have a review with local pro tradesman about the current advertising, tools use and purchasing process for a specific brand of tools. Business Challenge Need views of both kinds of customer; those new to the client brand and...

Helped combine two sets of international data to form one report. Business Challenge To understand the current use and future needs of customers, to help develop features and offers. Solution A total of 324 x interviewees completed in the f...

As part of the organisations sector development, they wanted to extend their business within specific markets in the UK. Business Challenge Long term business development campaign and establish brand awareness and product requirements. Soluti...

Research conducted to track the brand performance versus competitors across four different countries. Business Challenge Needed to speak to existing customers and potential customers to establish brand awareness and to improve potential services....

To understand consumer reaction to brochures and offer magazines for powertool products, and trade information magazines. Business Challenge The resulting information should allow for more effective communication of deals and special offers. S...

Understand how many employees study for specific accounting qualifications, to determine which brands they use Business Challenge Understand how many employees study for specific accounting qualifications, to determine which brands they use S...

New line of gloves to be tested and need to ensure product name in particular is acceptable in all European countries Business Challenge To test if the name and the sign is understandable in EU Solution 12x Telephone in-depth interviews wit...

Establish customers’ opinions of power tools used for DIY jobs and in particular the packaging and design of the tools’ boxes – across UK, France and Germany Business Challenge The client’s brand could potentially be falling behind compet...

Study into awareness and satisfaction of different brands of hospital drapes and gowns throughout Europe. Business Challenge Understand the UK, France, Germany, Italy and Scandinavian markets, and particular gain insights from buyers and users of...

Investigation into the current floor finish market in Europe for potential market entry of new finishing product. Business Challenge Identify market structure, market size, key players and reception to a product suggestion across Europe. Solutio...

Test attitudes to a new design of safety eyewear. Business Challenge Understand the purchase decision tree. Establish whether H&S managers and/or end-users can distinguish between safety eyewear and high-end designer sunglasses. Solution 66...

Determine demand for university placements and understand reasons for choices Business Challenge Attitudes of mature students and sixth formers to university choices with attitudes towards particular universities and residential placements versus...

Attitudes to a known tool manufacturer introducing a range of power tools. Business Challenge Identify the attitudes of European trades people to the introduction of a new range of Power Tools for a known manufacturer normally associated with pro...

Establish the brand positioning in the insurance sector. Business Challenge To understand the brand positioning and attitudes and opinions of insurance companies and brokers to the service proposition. Solution 3 F2F and 27 telephone depth inte...

Positioning strategies of the European network providers. Business Challenge Understand the handset positioning strategies of the major European operators and establish how European consumers feel and think about the main mobile operators. Solut...

Establish a reputation index for the association. Business Challenge To establish a consumer reputation index for the association based on consumer understanding, familiarity and image statements which were mapped new positioning statements. Sol...

European brand profiles. Business Challenge To better represent its client, the agency required to understand the market perceptions of the brand profile of its client compared to all other leading manufacturers. Solution Telephone interviews t...

Establish employee focus groups throughout Europe to reinforce company values and image. Business Challenge To understand the attitudes of employees to their employer, its image and its competitive position. Solution A series of focus groups we...

Naming exercise for a financial institution. Business Challenge Establish a name for a new online learning service. Solution 110 telephone interviews each taking 5 minutes took place with accountants who are members of the institution in the UK...

Establish a reputation index for the association. Business Challenge To establish a consumer reputation index for the association based on consumer understanding, familiarity and image statements which were mapped new positioning statements. Sol...

Impact of brand name change on sales. Business Challenge The institution produces a set of industry regulations which are used by virtually all UK electricians and has done so under the same brand named for many years. The institution wished to e...

To establish the attitudes of SMB organisations in Europe to inkjet printers. Business Challenge To develop a strategy to grow the inkjet market in Europe without adversely affecting the colour laser jet markets. Solution CATI survey with print...

Positioning strategies of the European network providers. Business Challenge Understand the handset positioning strategies of the major European operators and establish how European consumers feel and think about the main mobile operators. Solut...

Corporate Requirements From Telecoms Providers Business Challenge Client wished to understand the attributes of the 'ideal Information and Communications Technology solutions partner' amongst its customers. This would enable decisions to be ma...

Entry to the Information Security Sector. Business Challenge A security consultant organisation had just been purchased and a strategy was required to integrate the aquisition into the parent organisation. Solution Telephone interviews took pla...

Establish the brand personality of the 5 leading mobile phone brands in Europe. Business Challenge To understand the brand personalities of LG, Motorola, Nokia, Samsung, and Sony Ericcson in 5 European countries. Solution 1000 online interviews...

Awareness of utility networks and infrastructures. Business Challenge To benchmark client awareness against that of other utility providers for water, gas and electricity in order to judge the effectiveness of promotional activity. Solution 200...

Differentiate a mature chemotherapy agent used to treat breast, lung & prostate cancer from new competitive products in the three tumour types. Business Challenge Compare & benchmark healthcare professionals perception of the chemotherapy...

Provide an outsource Global Market Research Manager on contract. Business Challenge Provide an experienced market research director with international, medical, primary research experience within 2 weeks. Solution The extensive 2Europe health c...

Impact of displayed logos on choice of museums and galleries to visit. Business Challenge Identify the impact of a fund raising logo on visitor opinions regarding their choice of museum or gallery to visit. Solution 800 face to face interviews ...

Establish the brand positioning in the insurance sector. Business Challenge To understand the brand positioning and attitudes and opinions of insurance companies and brokers to the service proposition. Solution 3 F2F and 27 telephone depth inte...

Awareness and attitudes of institutional investors to new regulations from the DTI. Business Challenge The DTI gave 6 months notice for the introduction of new regulations concerning the content of annual reports for publicly quoted companies. Th...

Awareness and image perceptions of a specialist insurance and investment provider to the legal profession. Business Challenge Client wished to establish the awareness and perception of its brand amongst lawyers in a test of the West Midlands as w...

Profile of the UK Legal Sector. Business Challenge To establish the profiles of those who work in the legal profession. Solution 200 telephone interviews each taking 10 minutes took place with partners, associate solicitors and trainee solicito...

Media profile of the professionals sectors in the UK. Business Challenge To establish the newspaper, magazine, online and TV viewing habits of doctors, dentists, lawyers and teachers in order to plan the media campaign for a new advertising campa...

Develop a reputation index for a financial organisation amongst professionals. Business Challenge Provide consistent tracking feedback to monitor the effectiveness of a new advertising campaign and guide further marketing communications decisions...

Attitudes of the construction industry to safety on building sites. Business Challenge Identify the attitudes of site supervisors and construction managers to safety on building sites and determine attitudes towards and use of decking as a safety...

Understand how and why consumers select and buy from particular shops. Business Challenge Consumers can purchase music CDs and film DVDs from a variety of sources including internet downloads. The long term purchasing intentions of consumers for ...

Attitudes and opinions of PC gamers. Business Challenge The games market is competitive and moves quickly. Client wished to track the attitudes and opinions of gamers in Europe to new innovations. Solution A panel of 200 UK and 200 German gamer...

European brand profiles. Business Challenge To better represent its client, the agency required to understand the market perceptions of the brand profile of its client compared to all other leading manufacturers. Solution Telephone intervie...

Global awareness and image perceptions of a car leasing brand. Business Challenge The company had gone through a number of name changes in recent years following company acquisitions plus it had established a presence in several new countries. Pr...