Business to Consumer Research Case Studies

Intercept interviews are required with patients once they have completed their appointments in 3 London clinics (diagnostic centres). Business Challenge To understand how satisfied customers are with services and facilities. Solution 100 x ...

The client is keen to have a review with local pro tradesman about the current advertising, tools use and purchasing process for a specific brand of tools. Business Challenge Need views of both kinds of customer; those new to the client brand and...

Recruit and interview respondents with a specific brand of motorcycle. Business Challenge Gain an understanding of the needs of the current user, assess the relevance of future concept and functionality and establish different service opinions. ...

To provide a programme of objective measurement amongst members, to enable the client to cover all of its informational needs. Business Challenge Provide practical solutions to the identified challenges. Solution England, Wales and Northern...

Test questionnaire before mass mail campaign Business Challenge To see if the questionnaire flows and that all questions are clear. Solution Test questionnaire with 22 respondents, with English as a second language. Results Completed ...

Helped combine two sets of international data to form one report. Business Challenge To understand the current use and future needs of customers, to help develop features and offers. Solution A total of 324 x interviewees completed in the f...

To understand consumer reaction to brochures and offer magazines for powertool products, and trade information magazines. Business Challenge The resulting information should allow for more effective communication of deals and special offers. S...

Initial testing phase, respondent reaction to new product and durability of product on all surfaces Business Challenge New product testing in user’s homes and documenting their reactions to the product Solution 30 x in-home interviews i...

Research is now required amongst consumers to establish their expectation from dealers when securing finance for car purchases Business Challenge To gain insights from countries with differing views on car finance Solution 800 interview...

Client wishes to carry out in-home usage studies based on observation and qualitative discussion to understand what consumers do when they bring home fresh mince meat – storage and how used Business Challenge To provide information to establish...

To understand the motivators of customers to visit client and competitive restaurants, as recent trends indicate a decrease in trade across the UK. Establish reasons for restaurant choices and loyalty Business Challenge Understand the customer / ...

Investigation into the views and issues surrounding donations to charitable organizations and ministries, and in particular the client (a charitable organization). Business Challenge Understand people’s priorities and experiences with donating ...

Depth interviews with adults, of voting age and above, about recent general election and the experience of voting (not which party they voted for). Business Challenge Understand the voting experience, atmosphere, how respondents came to their dec...

Opinions of students and staff on IT certifications. Business Challenge Understand the habits, practices, and needs of individuals attending technical institutions with the goal to find a career in the technology space. Solution Focus groups of...

Establish awareness and impact of in-store promotions. Business Challenge Identify how customers browse stores of a well known UK pharmacy and the impact in-store promotions have on their purchase activity. Solution 105 F2F store exit interview...

Reasons for fresh meat and fish selections Business Challenge Investigate why some higher social level customers at supermarkets prefer to use the fresh meat and fish counters in stores, rather than selecting pre-packaged foods. Solution 100 CA...

Determine demand for university placements and understand reasons for choices Business Challenge Attitudes of mature students and sixth formers to university choices with attitudes towards particular universities and residential placements versus...

Establish the motivators for parents to use single sex private education. Business Challenge Determine what influences parents to choose / reject single sex education for their daughters. Also to identify what say the girls have in school choices...

Drivers for retail impulse purchases. Business Challenge Provide information to identify the factors that influence impulse versus planned purchases. Solution Streets intercept interviews of 7 minutes each with 200 consumers in the UK who shop ...

Positioning strategies of the European network providers. Business Challenge Understand the handset positioning strategies of the major European operators and establish how European consumers feel and think about the main mobile operators. Solut...

Establish a reputation index for the association. Business Challenge To establish a consumer reputation index for the association based on consumer understanding, familiarity and image statements which were mapped new positioning statements. Sol...

Viability of a new out of town shopping centre. Business Challenge The client had just obtained planning permission for a new out of town shopping centre in the SE. Company needed to identify the market and shopping profile of likely customers; w...

Development of UK energy efficiency and alternative energy sector. Business Challenge To establish the consumer demand for products which improve energy efficiency in the home and / or provide alternative sources of energy. To identify the ene...

Improving staff development and motivation. Business Challenge The European operation was well established however, inconsistencies were apparent in staff motivation and performance between countries. A programme was required to establish staff a...

Establish employee focus groups throughout Europe to reinforce company values and image. Business Challenge To understand the attitudes of employees to their employer, its image and its competitive position. Solution A series of focus groups we...

Understand how and why consumers select and buy from particular shops. Business Challenge Consumers can purchase music CDs and film DVDs from a variety of sources including internet downloads. The long term purchasing intentions of consumers for ...

Establish the motivators for parents to use single sex private education. Business Challenge Determine what influences parents to choose / reject single sex education for their daughters. Also to identify what say the girls have in school choices...

Establish a customer satisfaction programme amongst the global membership. Business Challenge The primary objective of the project was to establish a programme of objective measurement amongst members, to establish independent measures of custome...

Establish a reputation index for the association. Business Challenge To establish a consumer reputation index for the association based on consumer understanding, familiarity and image statements which were mapped new positioning statements. Sol...

Establish the brand personality of the 5 leading mobile phone brands in Europe. Business Challenge To understand the brand personalities of LG, Motorola, Nokia, Samsung, and Sony Ericcson in 5 European countries. Solution 1000 online interviews...

Development of TV and poster advertising concepts. Business Challenge New advertising was required for a hard hitting TV adverting and poster campaign to promote a new line of Plasma televisions. Solution A series of focus groups tool place wit...

Changes in consumer awareness of new Plasma TV and mobile phone products. Business Challenge New advertising campaign was introduced to develop awareness of the client brand and its association with two new product lines. Feedback was required to...

To establish awareness and perception amongst ethnic minorities in the UK. Business Challenge The company provides mobile phone infrastructure for overseas calls to ethnic minorities at competitive costs. A new marketing communications campaign h...

Attitudes and opinions of resellers and user/choosers for laser printers. Business Challenge The product represented a new entry to the competitive European colour laser market. Client wished to establish the attitudes of both resellers and busin...

Establish how consumers use additional mobile phone capability. Business Challenge To provide insights as to how consumers use mobile phones for media and PC applications and determine content areas of focus, content partners and technology partn...

Evaluation of customer loyalty and drivers to migrate to competitive utility providers. Business Challenge The client required understanding the loyalty level of its utility customers as well as evaluating the service levels required to provide t...

To establish consumer awareness and perceptions of domain names. Business Challenge The company provides domain names to consumers and business. A new marketing communications campaign has been established and a tracking program was required to i...

Development of a park landscape and facilities. Business Challenge A classic Victorian park was designed and laid out in the mid to late 19th century with limited change to the present day. The Park has suffered from decades of civic neglect. In ...

Provide an outsource Global Market Research Manager on contract. Business Challenge Provide an experienced market research director with international, medical, primary research experience within 2 weeks. Solution The extensive 2Europe health c...

Establish the lifestyles and attitudes of residents towards health with a view to introducing self care programmes to reduce the waiting lists for GPs. Business Challenge To establish awareness of how lifestyles impact health and awareness of hea...

Test attitudes to creative applications with IT. Business Challenge Identify creative interests of consumers, the scope of applications they use printers and scanners for and tests attitudes to proposed creative applications for use with IT. Sol...

Investigate European TV viewing habits and test attitudes of consumers to a new home cinema solution. Business Challenge Establish consumer attitudes in each of 4 countries to a new high end home cinema solution based on a revolutionary new proje...

The marketing focus was to build a unique and meaningful voice for a region in the UK from tourism and business to government and media at leading European airports. Business Challenge Establish the attitudes and opinions of frequent managerial f...

Impact of displayed logos on choice of museums and galleries to visit. Business Challenge Identify the impact of a fund raising logo on visitor opinions regarding their choice of museum or gallery to visit. Solution 800 face to face interviews ...

ROI for directory users. Business Challenge Develop parameters to enable advertisers in the printed directories to establish the return on investment. Solution 4,250 interviews by CATI in two stages investigating the effectiveness of 55 directo...

ROI for business database lists. Business Challenge Establish the return on investment for business lists sold for identification and development of new prospects. Solution 460 CATI interviews with customers who had purchased business databases...

Test loyalty schemes. Business Challenge Establish a loyalty scheme that will influence new and existing customers to consider/adopt financial services, test loyalty scheme names and communication designs. Solution 300 web assisted telephone in...

Media profile of the professionals sectors in the UK. Business Challenge To establish the newspaper, magazine, online and TV viewing habits of doctors, dentists, lawyers and teachers in order to plan the media campaign for a new advertising campa...

Drivers for retail impulse purchases. Business Challenge Provide information to identify the factors that influence impulse versus planned purchases. Solution Streets intercept interviews of 7 minutes each with 200 consumers in the UK who shop ...

Understand how and why consumers select and buy from particular shops. Business Challenge Consumers can purchase music CDs and film DVDs from a variety of sources including internet downloads. The long term purchasing intentions of consumers for ...

Label solution for medicine bottles. Business Challenge To examine whether consumers read and retain the product information on medicine bottles and examine how to influence readership and retention. Solution Medicine blister packs and bottles ...

Viability of a new out of town shopping centre. Business Challenge The client had just obtained planning permission for a new out of town shopping centre in the SE. Company needed to identify the market and shopping profile of likely customers; w...

Development of UK energy efficiency and alternative energy sector. Business Challenge To establish the consumer demand for products which improve energy efficiency in the home and / or provide alternative sources of energy.To identify the energy ...

Investigation into the use of print on sweets as a promotional vehicle. Business Challenge The client is a leading manufacturer of food products including a range of branded sweets. A new technology meant that it was possible to apply print to it...

Attitudes and opinions of PC gamers. Business Challenge The games market is competitive and moves quickly. Client wished to track the attitudes and opinions of gamers in Europe to new innovations. Solution A panel of 200 UK and 200 German gamer...

Attitudes of customers to a national restaurant chain. Business Challenge Understand the attitudes of customers and consumers in general to the restaurant chain, its food, service and image. Solution 480 in situ interviews with diners throughou...

Understand how and why consumers select and buy from particular shops. Business Challenge Consumers can purchase music CDs and film DVDs from a variety of sources including internet downloads. The long term purchasing intentions of consumers for ...

European brand profiles. Business Challenge To better represent its client, the agency required to understand the market perceptions of the brand profile of its client compared to all other leading manufacturers. Solution Telephone intervie...