Consultant and Agency Marketing Research Case Studies

Test questionnaire before mass mail campaign Business Challenge To see if the questionnaire flows and that all questions are clear. Solution Test questionnaire with 22 respondents, with English as a second language. Results Completed ...

Client wishes to identify the windscreen repair kits and resins used by franchise car dealers in Europe. Business Challenge To gain information that will lead to the development of better resins for windscreen repairs. Solution 80 x CATI in...

Manufacturer requires research to help develop their strategy for Zips internationally Business Challenge Need to speak to current customers, global key customers, lapsed customers and potential customers to get a holistic view of the current str...

To capture a local market end-user perspective of cleaning behaviors and cleaning products. Target respondents are Decision makers /office managers /purchase managers Business Challenge To gather an understanding of a. what cleaning products are ...

To understand the perception and awareness of nutritional supplement companies and direct selling companies in Italy of the client brand Business Challenge The end client is one of these companies and is researching the Italian marketing, to meas...

A new initiative has been introduced at Pharmacy stores to make customers feel better cared for, so that they ultimately increase their weight of purchase when in store, and frequency of store visitation. The research will be used, in conjunction with ...

Establish customers’ opinions of power tools used for DIY jobs and in particular the packaging and design of the tools’ boxes – across UK, France and Germany Business Challenge The client’s brand could potentially be falling behind compet...

To establish the thoughts and opinions of those involved in the industry, about safety flooring in Germany.  This is a repeat of the 2009 study, however just for Germany. Business Challenge Finding out specifically about awareness and usage of d...

To understand the requirements brokers have of mortgage providers, understanding what partnership means to them and what service requirements they may have from mortgage providers Business Challenge Difficult kind of person to recruit, so breakfa...

The purpose of research is to understand how the client (a motorbike manufacturer) can better meet its customers’ needs via improved communication and relationship management Business Challenge Need views of both kinds of customer; those new to...

To see if the research, in conjunction with sales data, tells us whether the reformating of certain stores has achieved the goals of additional sales, cross-selling, impulse buying etc. Business Challenge Stores have been reformatted to change th...

Research into English Language Assessments in Higher Education providers in the UK (Universities/Polytechnics). Keen to understand views of those responsible for recruitment of undergraduates, postgraduates and MBA applicants from overseas which requir...

Evaluate awareness of current business account features and the reception to new account benefits. Business Challenge Test attitudes to changes in the current business account product for business users stopping at hotels amongst customers and la...

Oil market shares. Business Challenge Establish the relative market shares of oil used by mechanics in the UK and Poland. Solution 300 telephone interviews with mechanics in the UK and Poland. Results Clear identification of the relative mark...

Establish awareness and impact of in-store promotions. Business Challenge Identify how customers browse stores of a well known UK pharmacy and the impact in-store promotions have on their purchase activity. Solution 105 F2F store exit interview...

Reasons for fresh meat and fish selections Business Challenge Investigate why some higher social level customers at supermarkets prefer to use the fresh meat and fish counters in stores, rather than selecting pre-packaged foods. Solution 100 CA...

Determine demand for university placements and understand reasons for choices Business Challenge Attitudes of mature students and sixth formers to university choices with attitudes towards particular universities and residential placements versus...

Attitudes to a known tool manufacturer introducing a range of power tools. Business Challenge Identify the attitudes of European trades people to the introduction of a new range of Power Tools for a known manufacturer normally associated with pro...

Establish the motivators for parents to use single sex private education. Business Challenge Determine what influences parents to choose / reject single sex education for their daughters. Also to identify what say the girls have in school choices...

Investigate attitudes to an impending global recession and plans for ICT budgets and data storage. Business Challenge Business partners provide a potential source of funds that could be developed and this required to be tested. Establish packages...

Viability of a new out of town shopping centre. Business Challenge The client had just obtained planning permission for a new out of town shopping centre in the SE. Company needed to identify the market and shopping profile of likely customers; w...

European brand profiles. Business Challenge To better represent its client, the agency required to understand the market perceptions of the brand profile of its client compared to all other leading manufacturers. Solution Telephone interviews t...

Development of a park landscape and facilities. Business Challenge A classic Victorian park was designed and laid out in the mid to late 19th century with limited change to the present day. The Park has suffered from decades of civic neglect. In ...

Attitudes of marketing departments to exhibitions in a recession. Business Challenge Understand the strategies of marketing managers with regard to exhibition attendance and exhibiting with an impendng recession. Solution 100 CATI interviews wi...

Differentiate a mature chemotherapy agent used to treat breast, lung & prostate cancer from new competitive products in the three tumour types. Business Challenge Compare & benchmark healthcare professionals perception of the chemotherapy...

Attitude and opinion of organisations that raised funds through AIM. Business Challenge Identify the experiences of those who have listings with AIM to establish whether they were prepared for the process, to determine possible weaknesses in the ...

Awareness and attitudes of institutional investors to new regulations from the DTI. Business Challenge The DTI gave 6 months notice for the introduction of new regulations concerning the content of annual reports for publicly quoted companies. Th...

Awareness and usage of stock market listings. Business Challenge Identify the awareness, use and attitudes to stock market indexes and index providers. Solution A global tracking survey amongst users of financial indices, e.g., fund managers, i...

Development of marketing communications for a new online car insurance aggregator. Business Challenge Provide information to identify consumer attitudes and opinions to aggregator based reverse auctions for motor insurance. Identify consumer opin...

Attitudes of the construction industry to safety on building sites. Business Challenge Identify the attitudes of site supervisors and construction managers to safety on building sites and determine attitudes towards and use of decking as a safety...

Value add opportunities in the global process industries. Business Challenge The client required understanding the market needs for various value added services to improve the performance of production assets in the process industries, together w...

Understand how and why consumers select and buy from particular shops. Business Challenge Consumers can purchase music CDs and film DVDs from a variety of sources including internet downloads. The long term purchasing intentions of consumers for ...

Viability of a new out of town shopping centre. Business Challenge The client had just obtained planning permission for a new out of town shopping centre in the SE. Company needed to identify the market and shopping profile of likely customers; w...

Attitudes of customers to a national restaurant chain. Business Challenge Understand the attitudes of customers and consumers in general to the restaurant chain, its food, service and image. Solution 480 in situ interviews with diners throughou...

Understand how and why consumers select and buy from particular shops. Business Challenge Consumers can purchase music CDs and film DVDs from a variety of sources including internet downloads. The long term purchasing intentions of consumers for ...

European brand profiles. Business Challenge To better represent its client, the agency required to understand the market perceptions of the brand profile of its client compared to all other leading manufacturers. Solution Telephone intervie...

Awareness and opinions of the agency amongst its target audience. Business Challenge Establish the awareness and opinions of the agency amongst PR decision makers in technology organisations in Europe. Solution 10 minute CATI survey with 100 PR...