Creative Development Research Case Studies

To establish the thoughts and opinions of Engineers in response to the clients marketing campaign. Business Challenge Finding out specifically about awareness and usage of different Engineering Institutions/Associations, as well as respondents’...

Intercept interviews are required with patients once they have completed their appointments in 3 London clinics (diagnostic centres). Business Challenge To understand how satisfied customers are with services and facilities. Solution 100 x ...

The client is keen to have a review with local pro tradesman about the current advertising, tools use and purchasing process for a specific brand of tools. Business Challenge Need views of both kinds of customer; those new to the client brand and...

To provide a programme of objective measurement amongst members, to enable the client to cover all of its informational needs. Business Challenge Provide practical solutions to the identified challenges. Solution England, Wales and Northern...

Test questionnaire before mass mail campaign Business Challenge To see if the questionnaire flows and that all questions are clear. Solution Test questionnaire with 22 respondents, with English as a second language. Results Completed ...

Helped combine two sets of international data to form one report. Business Challenge To understand the current use and future needs of customers, to help develop features and offers. Solution A total of 324 x interviewees completed in the f...

Qualify builder for clients satisfaction survey. Business Challenge Annual study commissioned by client. Solution Qualified 44 respondents by phone in the UK. Results Completed project on time and delivered details to client.

To understand consumer reaction to brochures and offer magazines for powertool products, and trade information magazines. Business Challenge The resulting information should allow for more effective communication of deals and special offers. S...

The study was used to identify the manner in which the drug was being used and also how the Dr’s are prescribe and explaining the benefits of the drug. Business Challenge To see how the drug was being used and what the consumers and the Dr’ a...

Client wishes to carry out in-home usage studies based on observation and qualitative discussion to understand what consumers do when they bring home fresh mince meat – storage and how used Business Challenge To provide information to establish...

Determine demand for university placements and understand reasons for choices Business Challenge Attitudes of mature students and sixth formers to university choices with attitudes towards particular universities and residential placements versus...

Establish the motivators for parents to use single sex private education. Business Challenge Determine what influences parents to choose / reject single sex education for their daughters. Also to identify what say the girls have in school choices...

Development of European Seminar/Conference Policy. Business Challenge A significant 6 figure budget is spent each year on seminars, conferences and other events throughout most European countries. A survey was required to establish the attitudes,...

Establish the added value by reseller channels at the point of sale. Business Challenge To understand the value a channel partner brings to a Business Decision Maker in an SMB when he/she is choosing notebook computers, PCs and printers for their...

Development of a new communications campaign for MFPs. Business Challenge Client has a strong brand position for laser printers and wished to establish its presence in the MFP sector. Solution A series of focus groups took place with printer an...

Development of material for a direct marketing campaign. Business Challenge Client wished to develop awareness and sales in the SoHo and small to medium company sectors. Direct mail and email were the chosen vehicles but guidance was required on ...

Development of TV and poster advertising concepts. Business Challenge New advertising was required for a hard hitting TV adverting and poster campaign to promote a new line of Plasma televisions. Solution A series of focus groups tool place wit...

Development of TV and poster advertising concepts for new 3G products. Business Challenge New advertising was required for a hard hitting mobile phone adverting and poster campaign to promote the introduction of 3G mobile phones. Solution A ser...

Development of the partner web site to encourage its adoption. Business Challenge A web site was established to provide all of the necessary administrative and support services to a dealer channel. However, dealers continued to use the phone, ema...

Introduction of metrics to select and validate communication messages. Business Challenge Messages for all global communication was developed in the US. The European team considered the messages were not appropriate for Europe and did not reflect...

Provide an outsource Global Market Research Manager on contract. Business Challenge Provide an experienced market research director with international, medical, primary research experience within 2 weeks. Solution The extensive 2Europe health c...

Development of marketing communications for a new online car insurance aggregator. Business Challenge Provide information to identify consumer attitudes and opinions to aggregator based reverse auctions for motor insurance. Identify consumer opin...

Profile of the UK Legal Sector. Business Challenge To establish the profiles of those who work in the legal profession. Solution 200 telephone interviews each taking 10 minutes took place with partners, associate solicitors and trainee solicito...

Media profile of the professionals sectors in the UK. Business Challenge To establish the newspaper, magazine, online and TV viewing habits of doctors, dentists, lawyers and teachers in order to plan the media campaign for a new advertising campa...

Attitudes of the construction industry to safety on building sites. Business Challenge Identify the attitudes of site supervisors and construction managers to safety on building sites and determine attitudes towards and use of decking as a safety...