Image and Awareness Tracking Research Case Studies

To establish the thoughts and opinions of Engineers in response to the clients marketing campaign. Business Challenge Finding out specifically about awareness and usage of different Engineering Institutions/Associations, as well as respondents’...

The client is keen to have a review with local pro tradesman about the current advertising, tools use and purchasing process for a specific brand of tools. Business Challenge Need views of both kinds of customer; those new to the client brand and...

Asses’ current satisfaction with products and services supplied to clients. Business Challenge Annual study commissioned by client. Solution Completed 210 CATI interviews in the UK. Results Completed project on time and delivered pr...

To get your opinions regarding Christian Ministries in Australia and why people support certain causes. Business Challenge Keen to get the view of Non-Donors, Multi-time Donors, One-time Donors, Regular Donors and Lapsed Donors Solution 400...

To determine the importance of specification and to understand the thread qualification and approval process, how Speciality customers rank thread–related Product Quality and Factory Productivity vs thread price, and customer’s willingness to pay a...

1) To understand the motivators of the 28-35 year age group in terms of engagements, loyalty and services required to develop member retention, services and communications strategies. 2) To understand the profiles and needs of technicians as well as de...

Research to measure the performance of the the research sponsor (a British stock exchange's international market for smaller growing companies) Business Challenge Repeat study from previous years, and the same sample is being used so potentially ...

To understand the perception and awareness of nutritional supplement companies and direct selling companies in Italy of the client brand Business Challenge The end client is one of these companies and is researching the Italian marketing, to meas...

Establish customers’ opinions of power tools used for DIY jobs and in particular the packaging and design of the tools’ boxes – across UK, France and Germany Business Challenge The client’s brand could potentially be falling behind compet...

To establish the thoughts and opinions of those involved in the industry, about safety flooring in Germany.  This is a repeat of the 2009 study, however just for Germany. Business Challenge Finding out specifically about awareness and usage of d...

The purpose of research is to understand how the client (a motorbike manufacturer) can better meet its customers’ needs via improved communication and relationship management Business Challenge Need views of both kinds of customer; those new to...

To measure the opinions of customers of the client brand in 2010 and compare to previous years of 2008 and 2009.  Also to measure advertising awareness, of which none has happened since 2009 Business Challenge Measuring what opinion customers/po...

Investigation into the views and issues surrounding donations to charitable organizations and ministries, and in particular the client (a charitable organization). Business Challenge Understand people’s priorities and experiences with donating ...

Investigation on the use of stock market indices within the international financial community on behalf of a major provider. Business Challenge Investigation on the use of stock market indices within the international financial community on behal...

Study into awareness and satisfaction of different brands of hospital drapes and gowns throughout Europe. Business Challenge Understand the UK, France, Germany, Italy and Scandinavian markets, and particular gain insights from buyers and users of...

Investigation into the current floor finish market in Europe for potential market entry of new finishing product. Business Challenge Identify market structure, market size, key players and reception to a product suggestion across Europe. Solutio...

Establish awareness and impact of in-store promotions. Business Challenge Identify how customers browse stores of a well known UK pharmacy and the impact in-store promotions have on their purchase activity. Solution 105 F2F store exit interview...

Awareness and usage of stock market listings. Business Challenge Identify the awareness, use and attitudes to stock market indexes and index providers amongst retail and mutual fund providers. Solution A tracking survey with Retail / Mutual fun...

Determine the attributes provided by ICT organisations that are most valued by customers. Business Challenge Client wished to understand the attributes of the 'ideal Information and Communications Technology solutions partner' amongst its custome...

Establish the brand positioning in the insurance sector. Business Challenge To understand the brand positioning and attitudes and opinions of insurance companies and brokers to the service proposition. Solution 3 F2F and 27 telephone depth inte...

Attitude and opinion of organisations that raised funds through AIM. Business Challenge Identify the experiences of those who have listings with AIM to establish whether they were prepared for the process, to determine possible weaknesses in the ...

Establish a reputation index for the association. Business Challenge To establish a consumer reputation index for the association based on consumer understanding, familiarity and image statements which were mapped new positioning statements. Sol...

European brand profiles. Business Challenge To better represent its client, the agency required to understand the market perceptions of the brand profile of its client compared to all other leading manufacturers. Solution Telephone interviews t...

Service-oriented architecture. Business Challenge Establish the awareness and adoption of service-oriented architecture as well as identify organisation with problems who are unaware of the benefits of SOA. Solution 120 interviews of 20 minutes...

Establish a reputation index for the association. Business Challenge To establish a consumer reputation index for the association based on consumer understanding, familiarity and image statements which were mapped new positioning statements. Sol...

To establish SMB awareness and perceptions of domain names. Business Challenge The company provides domain names to businesses. A new marketing communications campaign has been established and a tracking program was required to identify consumer ...

Changes in consumer awareness of new Plasma TV and mobile phone products. Business Challenge New advertising campaign was introduced to develop awareness of the client brand and its association with two new product lines. Feedback was required to...

Determine the impart of its UK communications campaign. Business Challenge The client has run a communications campaign in the UK for some years and required to ensure its budget had been appropriately allocated by demonstrating improvements in m...

Establish effectiveness of the awareness campaign. Business Challenge A sub division of a major telecommunications brand required establishing if its awareness campaign was having the required impact on the UK market. Solution The focus was the...

Determine the impart of a new global advertising campaign and provide guidance for future budget allocation. Business Challenge Limited marketing had taken place for a few yeas with the resulting erosion of market share. To recover the market pos...

Image and awareness of colour printers. Business Challenge Identify B2B decision maker awareness and opinions of the colour laser printer brands so that differentiating marketing communication strategies can be developed. Solution Omnibus surve...

To establish awareness and perception amongst ethnic minorities in the UK. Business Challenge The company provides mobile phone infrastructure for overseas calls to ethnic minorities at competitive costs. A new marketing communications campaign h...

Awareness of utility networks and infrastructures. Business Challenge To benchmark client awareness against that of other utility providers for water, gas and electricity in order to judge the effectiveness of promotional activity. Solution 200...

To establish consumer awareness and perceptions of domain names. Business Challenge The company provides domain names to consumers and business. A new marketing communications campaign has been established and a tracking program was required to i...

Provide an outsource Global Market Research Manager on contract. Business Challenge Provide an experienced market research director with international, medical, primary research experience within 2 weeks. Solution The extensive 2Europe health c...

Establish the lifestyles and attitudes of residents towards health with a view to introducing self care programmes to reduce the waiting lists for GPs. Business Challenge To establish awareness of how lifestyles impact health and awareness of hea...

Key opinion leaders in Anaesthesia. Business Challenge Identify the key opinion leaders in Anaesthesia in the UK and their spheres of influence. Solution 200 telephone interviews of 20 minutes each in the UK with Anaesthetists, Senior and Junio...

Impact of displayed logos on choice of museums and galleries to visit. Business Challenge Identify the impact of a fund raising logo on visitor opinions regarding their choice of museum or gallery to visit. Solution 800 face to face interviews ...

Attitude and opinion of organisations that raised funds through AIM. Business Challenge Identify the experiences of those who have listings with AIM to establish whether they were prepared for the process, to determine possible weaknesses in the ...

Awareness and attitudes of institutional investors to new regulations from the DTI. Business Challenge The DTI gave 6 months notice for the introduction of new regulations concerning the content of annual reports for publicly quoted companies. Th...

Awareness and usage of stock market listings. Business Challenge Identify the awareness, use and attitudes to stock market indexes and index providers. Solution A global tracking survey amongst users of financial indices, e.g., fund managers, i...

Awareness and image perceptions of a specialist insurance and investment provider to the legal profession. Business Challenge Client wished to establish the awareness and perception of its brand amongst lawyers in a test of the West Midlands as w...

Develop a reputation index for a financial organisation amongst professionals. Business Challenge Provide consistent tracking feedback to monitor the effectiveness of a new advertising campaign and guide further marketing communications decisions...

Awareness and opinions of the agency amongst its target audience. Business Challenge Establish the awareness and opinions of the agency amongst PR decision makers in technology organisations in Europe. Solution 10 minute CATI survey with 100 PR...

Global awareness and image perceptions of a car leasing brand. Business Challenge The company had gone through a number of name changes in recent years following company acquisitions plus it had established a presence in several new countries. Pr...