Market Development Research Case Studies

To gain understanding and insight into the Computer system for Infection Prevention Surveillance in order to fill customer needs. Business Challenge Speaking to end users and procurement respondents at UK hospitals. Solution Interviewed Sen...

One of the worlds leading soft drink manufacture wants to understand media opinions towards low calorie sweeteners before launching a new variant of their drinks next year.. Business Challenge Interviewing journalists with an interest in health, ...

Recruit and interview respondents with a specific brand of motorcycle. Business Challenge Gain an understanding of the needs of the current user, assess the relevance of future concept and functionality and establish different service opinions. ...

Satisfaction study of pharmaceutical customers with products services and support received. Business Challenge Procurement, Development and senior managers interviewed in the top Pharmaceutical companies worldwide. Solution 17 x in-depth 35...

Evaluate sales process of mortgage advisors Business Challenge The research provided information on sales performance. Solution 685 x telephone interviews with consumer in the UK. Results Helped the client to amend sales process to ma...

As part of the organisations sector development, they wanted to extend their business within specific markets in the UK. Business Challenge Long term business development campaign and establish brand awareness and product requirements. Soluti...

Research conducted to track the brand performance versus competitors across four different countries. Business Challenge Needed to speak to existing customers and potential customers to establish brand awareness and to improve potential services....

To gain information on how regularly labs test for Legionella in water supply and what methods they use. Business Challenge Interviewing lab managers to gain a more in-depth understanding of how the tests are performed and with what quantities th...

The purpose of the research was to better understand the needs of local stores and the needs of the larger wholesalers Business Challenge To learn how the client is perceived in both sectors and what they can do to better meet the needs of their...

Investigating the sales channels, revenue streams and functionalities created by telephone headsets around the world Business Challenge To gain insight into the mandatory functions telephone headsets should have to be considered by companies with...

To better understand the drug market in Japan for Tuberculosis Business Challenge Investigate opportunities for new drugs in Japan Solution Interviewed 2 x Physicians, 2 x Payors and 2 x Program Leaders in Japan. Results All transcri...

Client wishes to better understand the sales channels of Blood pressure monitors, EFT and Nebulizers in Spain Business Challenge To better understand the different sales channels in Spain Solution 6 x in depth interviews with supplier of B...

Assessment of Health, Retail, Rail and Educational sectors to see whether an Airline caterer could potentially enter the market. The client is a food catering supplier for airlines and is keen to further understand other markets through research Bus...

Study of Spanish and Brazilian property managers and owners who are involved/carrying out office renovations. Business Challenge Understand the renovation market in those countries by looking at different sectors (e.g. Office buildings, residenti...

To establish the engineering skills shortages amongst business partners and on=-business partners of the client (a trade association). Business Challenge Survey required to find out the skill shortfall in the engineering industry.  This is the 5...

Investigation into the current floor finish market in Europe for potential market entry of new finishing product. Business Challenge Identify market structure, market size, key players and reception to a product suggestion across Europe. Solutio...

Opinions of students and staff on IT certifications. Business Challenge Understand the habits, practices, and needs of individuals attending technical institutions with the goal to find a career in the technology space. Solution Focus groups of...

Establish opportunities for SAS and SPSS skills. Business Challenge Identify the job opportunities in the UK for those with SAS, SPSS or R Skills. Solution Comprehensive desk research survey using mainly online sources and supplemented by prima...

Introduction of new strategies to introduce additional services to customers and engage with first time home buyers. Business Challenge Provide information to develop appropriate customer and first time buyer development strategies. Solution Tw...

Legal market analysis in the UK. Business Challenge Competitive legal environment for IP, anti-trust, and international business. Solution 20 telephone depth interviews with large US firms with operations in the UK or UK-based firms with operat...

Market development for flooring products. Business Challenge Identity the market entry strategy for a range of flooring products into Sweden and Denmark. Solution 300, telephone interviews with architects, flooring contractors and flooring end ...

Attitudes to a new MFP introduction. Business Challenge A previous printer launch had failed to meet target sales. A new MFP based on the same printer engine was to be introduced and research was required to identify the factors necessary to ensu...

Value add opportunities in the global process industries. Business Challenge The client required understanding the market needs for various value added services to improve the performance of production assets in the process industries, together w...

The product represented a new entry to the competitive European colour laser market. Business Challenge Client wished to establish the attitudes of both resellers and business users towards the new printer, to identify a competitive market entry ...

Test opinions of a software diagnostic tool amongst European healthcare practitioners. Business Challenge Test opinions to a US developed database to help healthcare practitioners diagnose patient problems and identify appropriate evidence based ...

Entry to the Information Security Sector. Business Challenge Client had acquired an Information Security Consultancy and needed to establish how to integrate the company into its organisation, the branding to use and how to develop the business b...

Attitude and opinion of organisations that raised funds through AIM. Business Challenge Identify the experiences of those who have listings with AIM to establish whether they were prepared for the process, to determine possible weaknesses in the ...

Investigate attitudes to an impending global recession and plans for ICT budgets and data storage. Business Challenge Business partners provide a potential source of funds that could be developed and this required to be tested. Establish packages...

Understand the prescribing characteristics of dermatologists. Objective: Segment dermatologists and identify the key target segments for future promotion. Business Challenge The growth of sales in the plaque psoriasis market for biologicals had n...

Differentiate a mature chemotherapy agent used to treat breast, lung & prostate cancer from new competitive products in the three tumour types. Business Challenge Compare & benchmark healthcare professionals’ perception of the chemother...

Chemical sector outsource requirements. Business Challenge To understand the needs and requirements of the outsource market in the chemical sector. Solution Telephone depth interviews taking 35 minutes each with outsource decision makers and pl...

Understand attitudes towards risk management in the Oil and Gas industry. Business Challenge To understand the market size and spending patterns for energy trading software and risk management in the European Oil and Gas sectors. Solution The f...

Label solution for medicine bottles. Business Challenge To examine whether consumers read and retain the product information on medicine bottles and examine how to influence readership and retention. Solution Medicine blister packs and bottles ...

Viability of a new out of town shopping centre. Business Challenge The client had just obtained planning permission for a new out of town shopping centre in the SE. Company needed to identify the market and shopping profile of likely customers; w...

Identification of the global IT infrastructure and needs of the automotive sector. Business Challenge The client had introduced a new IT solution and required to establish the needs it would resolve and the demand from the automotive sector. Sol...

Identification of the global network requirements of the leading Nordic Companies. Business Challenge The client provides bandwidth throughout Europe as well as products and services to upgrade and maintain company network solutions. Background i...

Development of the East European Market. Business Challenge The client had a strong presence throughout Western Europe and wished to develope a significant market share in Eastern Europe. Solution Secondary research was completed to identify th...

Evaluation of the identity authentication market. Business Challenge To understand the attitudes and state of development of key market sectors towards identify authentication and the use of biometrics for network access. Solution Executive int...

Development of UK energy efficiency and alternative energy sector. Business Challenge To establish the consumer demand for products which improve energy efficiency in the home and / or provide alternative sources of energy. To identify the ene...

Profile of the UK Legal Sector. Business Challenge To establish the profiles of those who work in the legal profession. Solution 200 telephone interviews each taking 10 minutes took place with partners, associate solicitors and trainee solicito...

ROI for directory users. Business Challenge Develop parameters to enable advertisers in the printed directories to establish the return on investment. Solution 4,250 interviews by CATI in two stages investigating the effectiveness of 55 directo...

The marketing focus was to build a unique and meaningful voice for the West Midlands Region from tourism and business to government and media at leading European airports. Business Challenge Establish the attitudes and opinions of frequent manage...

Evaluation of the recruitment requirements of the pharmaceutical industry. Business Challenge The client required understanding the clinical staff needs of pharmaceutical employers as well as attitudes towards recruitment agencies. Solution Tel...

Understand how and why consumers select and buy from particular shops. Business Challenge Consumers can purchase music CDs and film DVDs from a variety of sources including internet downloads. The long term purchasing intentions of consumers for ...

Understand the unit sales of bathroom and spa products across Europe. Business Challenge Understand the unit sales of bathroom and spa products across Europe. Solution Evaluate the competitive market for bathroom and spa products across Europe ...

Establish the motivators for parents to use single sex private education. Business Challenge Determine what influences parents to choose / reject single sex education for their daughters. Also to identify what say the girls have in school choices...

Use of farmland data. Business Challenge The organisation regularly collected data on every farm and farmland sale in the UK . Analysis was required to apply the data. Solution Investigation of the database comprising 10 years of data together ...

Attitudes towards a membership publication for a financial institution. Business Challenge Determine attitudes towards a publication prior to phasing out plus attitudes towards networking as a means of communication. Solution On line survey to ...

Investigate the requirements for a new range of proposed services for business partners and determine fee levels. Business Challenge Business partners provide a potential source of funds that could be developed and this required to be tested. Est...

Exit survey of lapsed members. Business Challenge Establish reasons for leaving the register, establish propensity to return and enable the institution to develop strategies to reduce the numbers leaving the register. Solution CATI survey to 50...

To understand the warranty needs of builders, Housing Associations and new homeowners/home buyers with regard to new homes and mixed use developments. Business Challenge Determine needs from the warranty portfolio to meet both current and emergin...

To establish the attitudes of SMB organisations in Europe to inkjet printers. Business Challenge To develop a strategy to grow the inkjet market in Europe without adversely affecting the colour laser jet markets. Solution CATI survey with print...

Evaluation of Consumer Electronics Website Business Challenge Development of the partner web site to encourage its adoption. Solution A web site was established to provide all of the necessary administrative and support services to a dealer cha...

Development of solutions to meet market requirements. Business Challenge The UK based Telecoms organisation wished to evaluate the impact of their sales and marketing initiatives on the European market. It was immediately apparent the client had ...

Development of a solutions strategy for the global FG500. Business Challenge To provide information to decide on the future strategy for the introduction of document management services to the FG500 companies. Solution A multistage approach was ado...

Investigate attitudes to an impending global recession and plans for ICT budgets and data storage. Business Challenge Business partners provide a potential source of funds that could be developed and this required to be tested. Establish packages...

Entry to the Information Security Sector. Business Challenge Client had acquired an Information Security Consultancy and needed to establish how to integrate the company into its organisation, the branding to use and how to develop the business b...

Understand problems associated with contractual relationships with business partners. Business Challenge To understand the problems caused by contractual self-reporting relationships with suppliers and customers where an element of trust is requi...

Identification of the global IT infrastructure and needs of the automotive sector. Business Challenge The client had introduced a new IT solution and required to establish the needs it would resolve and the demand from the automotive sector. Sol...

Identification of the global network requirements of the leading Nordic Companies. Business Challenge The client provides bandwidth throughout Europe as well as products and services to upgrade and maintain company network solutions. Background i...

Development of the East European Market. Business Challenge The client had a strong presence throughout Western Europe and wished to develop a significant market share in Eastern Europe. Solution Secondary research was completed to identify the...

Evaluation of the identity authentication market. Business Challenge To understand the attitudes and state of development of key market sectors towards identify authentication and the use of biometrics for network access. Solution Executive int...

Service-oriented architecture. Business Challenge Establish the awareness and adoption of service-oriented architecture as well as identify organisations with problems who are unaware of the benefits of SOA. Solution 120 interviews of 20 minute...

Attitudes and opinions of resellers and user/choosers for laser printers. Business Challenge The product represented a new entry to the competitive European colour laser market. Client wished to establish the attitudes of both resellers and busin...

Evaluation of customer loyalty and drivers to migrate to competitive utility providers. Business Challenge The client required understanding the loyalty level of its utility customers as well as evaluating the service levels required to provide t...

Domain registration for emails and web sites are renewed periodically and this requires a process of reminders to be sent for renewals which is just over 80% successful. Business Challenge The primary objective of the project was to provide infor...

Establish the readership profile of its publications. Business Challenge The association had several leading publications and required to identify the profile of its readership in order to attract advertising revenues. Solution A readership lis...

Segment dermatologists and identify the key target segments for future promotion. Business Challenge The growth of sales in the plaque psoriasis market for biologicals had not lived up to expectations.  More effective targeting of dermatologists...

Differentiate a mature chemotherapy agent used to treat breast, lung & prostate cancer from new competitive products in the three tumour types. Business Challenge Compare & benchmark healthcare professionals perception of the chemotherapy...

Provide an outsource Global Market Research Manager on contract. Business Challenge Provide an experienced market research director with international, medical, primary research experience within 2 weeks. Solution The extensive 2Europe health c...

Establish the lifestyles and attitudes of residents towards health with a view to introducing self care programmes to reduce the waiting lists for GPs. Business Challenge To establish awareness of how lifestyles impact health and awareness of hea...

Understand attitudes of NHS Physicians to an online disease information tool. Business Challenge A new online information tool is to be introduced to the UK from the US against free competition. A strategy requires to be developed to penetrate an...

Test opinions of a software diagnostic tool amongst European healthcare practitioners. Business Challenge Test opinions to a US developed database to help healthcare practitioners diagnose patient problems and identify appropriate evidence based ...

Evaluation of the recruitment requirements of the pharmaceutical industry. Business Challenge The client required understanding the clinical staff needs of pharmaceutical employers as well as attitudes towards recruitment agencies. Solution Tel...

Establish attitudes to an online diagnostic solution for hospital doctors. Business Challenge To introduce and evaluate an online diagnostic solution for use by GPs and Hospital Doctors Solution About 100 Italian Hospital doctors were contacted...

Test loyalty schemes. Business Challenge Establish a loyalty scheme that will influence new and existing customers to consider/adopt financial services, test loyalty scheme names and communication designs. Solution 300 web assisted telephone in...

Establish the brand positioning in the insurance sector. Business Challenge To understand the brand positioning and attitudes and opinions of insurance companies and brokers to the service proposition. Solution 3 F2F and 27 telephone depth inte...

Awareness and attitudes of institutional investors to new regulations from the DTI. Business Challenge The DTI gave 6 months notice for the introduction of new regulations concerning the content of annual reports for publicly quoted companies. Th...

Awareness and usage of stock market listings. Business Challenge Identify the awareness, use and attitudes to stock market indexes and index providers. Solution A global tracking survey amongst users of financial indices, e.g., fund managers, i...

Understand attitudes towards risk management in the Oil and Gas industry. Business Challenge To understand the market size and spending patterns for energy trading software and risk management in the European Oil and Gas sectors. Solution The f...

Profile of the UK Legal Sector. Business Challenge To establish the profiles of those who work in the legal profession. Solution 200 telephone interviews each taking 10 minutes took place with partners, associate solicitors and trainee solicito...

Developments in corporate governance. Business Challenge Investigate developments in corporate governance and how it affects publicly listed companies. Determine processes for compliance. Solution 100 CATI interviews with senior financial decis...

Media profile of the professionals sectors in the UK. Business Challenge To establish the newspaper, magazine, online and TV viewing habits of doctors, dentists, lawyers and teachers in order to plan the media campaign for a new advertising campa...

Chemical sector outsource requirements. Business Challenge To understand the needs and requirements of the outsource market in the chemical sector. Solution Telephone depth interviews taking 35 minutes each with outsource decision makers and pl...

Attitudes of the construction industry to safety on building sites. Business Challenge Identify the attitudes of site supervisors and construction managers to safety on building sites and determine attitudes towards and use of decking as a safety...

Value add opportunities in the global process industries. Business Challenge The client required understanding the market needs for various value added services to improve the performance of production assets in the process industries, together w...

Insight for development of a strategy for fixing solutions for industrial applications. Business Challenge Establish market awareness and opinions about high performance double sided tape as a method of fixing materials together for industrial ap...

To establish the potential and requirements for road and sewer bonds. Business Challenge Provide information to establish the potential opportunity for Road and Sewer bonds amongst UK house builders. Solution Focus group followed by telephone d...

Viability of a new out of town shopping centre. Business Challenge The client had just obtained planning permission for a new out of town shopping centre in the SE. Company needed to identify the market and shopping profile of likely customers; w...

Development of an E-commerce platform. Business Challenge Understand how business customers use the internet to research and make professional purchases. Solution 400 online interviews with the senior buyers as identified and supplied by the cl...

Understand how and why consumers select and buy from particular shops. Business Challenge Consumers can purchase music CDs and film DVDs from a variety of sources including internet downloads. The long term purchasing intentions of consumers for ...

Understand the unit sales of bathroom and spa products across Europe. Business Challenge Understand the attitudes of customers and consumers in general to the restaurant chain, its food, service and image. Solution 360 CATI interviews each last...