Product Development / NPD Marketing Research Case Studies

To gain understanding and insight into the Computer system for Infection Prevention Surveillance in order to fill customer needs. Business Challenge Speaking to end users and procurement respondents at UK hospitals. Solution Interviewed Sen...

One of the worlds leading soft drink manufacture wants to understand media opinions towards low calorie sweeteners before launching a new variant of their drinks next year.. Business Challenge Interviewing journalists with an interest in health, ...

Recruit and interview respondents with a specific brand of motorcycle. Business Challenge Gain an understanding of the needs of the current user, assess the relevance of future concept and functionality and establish different service opinions. ...

We consulted medical professionals regarding wound odour management Business Challenge To provide information to client based on medical professionals experience with wound odour. Solution Completed 46 phone interviews with medical professi...

We consulted medical professionals regarding the incidence of different types of wound. Business Challenge Keen to get the view of medical professionals on wound management. Solution Completed 200 interviews across eight different wound typ...

Evaluate sales process of mortgage advisors Business Challenge The research provided information on sales performance. Solution 685 x telephone interviews with consumer in the UK. Results Helped the client to amend sales process to ma...

Qualify builder for clients satisfaction survey. Business Challenge Annual study commissioned by client. Solution Qualified 44 respondents by phone in the UK. Results Completed project on time and delivered details to client.

Research conducted to track the brand performance versus competitors across four different countries. Business Challenge Needed to speak to existing customers and potential customers to establish brand awareness and to improve potential services....

Qualify builders for study at a later date. Business Challenge To qualify builders in a particular difficult quota. Solution 40 respondents qualified by phone. Results Qualification of respondents assisted in meeting quotas expectation.

Initial testing phase, respondent reaction to new product and durability of product on all surfaces Business Challenge New product testing in user’s homes and documenting their reactions to the product Solution 30 x in-home interviews i...

A division of a health & safety and cleaning product manufacturer’s business is planning to launch an e-learning solution to their customers and distribution partners and needs to assess the environment Business Challenge In order to delive...

The client plans to introduce an online recruitment platform that aims to challenge the existing technologies and traditional job board business models by giving a single point of access to all of the market through a user friendly; cost efficient solu...

Assessment of the Business School product which is being used to attract lapsed members of the main institute. Gain feedback from institute members to gain an understanding of why the Business School has not been more effective in attracting lapsed stu...

To gain an understanding of the decision process for the pre production samples of thread to be used in clothing and shoes. The reason is to find out more about the process prior to full commercialization Business Challenge Need to further unders...

Development of a new online guide to benefit new house buyers, which is planned to be released across the industry to all major house builders. Business Challenge Understand if the industry would be interested in this service, which can either be...

Recruitment of a an Analytical Instrument company’s website users, to gain their opinions on the new website and establishing their requirements. Business Challenge Gain an understanding of the needs of the current and prospective user , assess...

Evaluate awareness of current business account features and the reception to new account benefits. Business Challenge Test attitudes to changes in the current business account product for business users stopping at hotels amongst customers and la...

Test attitudes to a new design of safety eyewear. Business Challenge Understand the purchase decision tree. Establish whether H&S managers and/or end-users can distinguish between safety eyewear and high-end designer sunglasses. Solution 66...

Attitudes to use of anaesthetic gases in hospitals. Business Challenge Anaesthetic gases are difficult to administer and so a new delivery proposition was tested. Solution 24 telephone depths of 60 minutes each in the USA, UK, France and German...

Enable higher and further education establishments to establish ICT training and development courses to meet the needs of digital industries in Lancashire. Business Challenge Identify the ICT skill needs in Lancashire to enable HE/FE and other or...

Market sales and potential for patient monitoring equipment. Business Challenge Establish the market size and opinions of healthcare practitioners to the full scope of patient monitoring equipment (from small bedside monitors to larger devices su...

Establish the needs of IT professionals from a new Academy to develop IT skills. Business Challenge Establish an Academy to ensure the UK develops the ICT skills necessary to compete in the digital economies. Solution 4 focus groups took place ...

Introduction of new strategies to introduce additional services to customers and engage with first time home buyers. Business Challenge Provide information to develop appropriate customer and first time buyer development strategies. Solution Tw...

Development of a new herbal solution for management of diabetes. Business Challenge Establish the attitudes of the market to a new herbal solution for the management of type 2 diabetes based on soya Isoflavones. Solution 2 focus groups in the U...

Market for vegetarian gelatin capsules. Business Challenge To establish the market potential for non bovine gelatin coatings on vitamin/food supplement products together with the premiums that could be charged for vegetarian alternatives to norma...

Attitudes to a new MFP introduction. Business Challenge A previous printer launch had failed to meet target sales. A new MFP based on the same printer engine was to be introduced and research was required to identify the factors necessary to ensu...

Establish awareness and impact of in-store promotions. Business Challenge Identify how customers browse stores of a well known UK pharmacy and the impact in-store promotions have on their purchase activity. Solution 105 F2F store exit interview...

Attitudes to a known tool manufacturer introducing a range of power tools. Business Challenge Identify the attitudes of European trades people to the introduction of a new range of Power Tools for a known manufacturer normally associated with pro...

Attitudes and opinions of retailers and mobile phone user/choosers. Business Challenge To establish trade and customer attitude and opinions to a mobile phone launched 6 months earlier and to use the information as a basis for future marketing an...

Positioning strategies of the European network providers. Business Challenge Understand the handset positioning strategies of the major European operators and establish how European consumers feel and think about the main mobile operators. Solut...

Label solution for medicine bottles. Business Challenge To examine whether consumers read and retain the product information on medicine bottles and examine how to influence readership and retention. Solution Medicine blister packs and bottles ...

Viability of a new out of town shopping centre. Business Challenge The client had just obtained planning permission for a new out of town shopping centre in the SE. Company needed to identify the market and shopping profile of likely customers; w...

Evaluation of the identity authentication market. Business Challenge To understand the attitudes and state of development of key market sectors towards identify authentication and the use of biometrics for network access. Solution Executive int...

Development of UK energy efficiency and alternative energy sector. Business Challenge To establish the consumer demand for products which improve energy efficiency in the home and / or provide alternative sources of energy. To identify the ene...

Use of farmland data. Business Challenge The organisation regularly collected data on every farm and farmland sale in the UK . Analysis was required to apply the data. Solution Investigation of the database comprising 10 years of data together ...

Viability of new services for engineering and technology members. Business Challenge The client has been in existence for over a century and is one of the most respected professional associations with a strong and loyal membership. A range of ser...

Investigate the requirements for a new range of proposed services for business partners and determine fee levels. Business Challenge Business partners provide a potential source of funds that could be developed and this required to be tested. Est...

Understand expectations of buyers from a new home and their builders. Business Challenge Understand the scope and depth of information provided to home buyers as they move through their sales cycle. Identify the expectations of buyers when they m...

To understand the warranty needs of builders, Housing Associations and new homeowners/home buyers with regard to new homes and mixed use developments. Business Challenge Determine needs from the warranty portfolio to meet both current and emergin...

Review the acceptance process for the registration of warranties on new house builds from the view point of builders and solicitors. Business Challenge Review a policy acceptance process in order to aid improvement in the rate of acceptance form ...

Evaluation of the identity authentication market. Business Challenge To understand the attitudes and state of development of key market sectors towards identify authentication and the use of biometrics for network access. Solution Executive int...

Service-oriented architecture. Business Challenge Establish the awareness and adoption of service-oriented architecture as well as identify organisations with problems who are unaware of the benefits of SOA. Solution 120 interviews of 20 minute...

Attitudes and opinions of resellers and user/choosers for laser printers. Business Challenge The product represented a new entry to the competitive European colour laser market. Client wished to establish the attitudes of both resellers and busin...

Attitudes and opinions of resellers and SMB organisations. Business Challenge The product was a new introduction to an impressive line up of monitors. Client wished to establish the attitudes of both resellers and business users towards the monit...

Attitudes and opinions of retailers and mobile phone user/choosers. Business Challenge To establish trade and customer attitude and opinions to a mobile phone launched 6 months earlier and to use the information as a basis for future marketing an...

Establish how consumers use additional mobile phone capability. Business Challenge To provide insights as to how consumers use mobile phones for media and PC applications and determine content areas of focus, content partners and technology partn...

Attitudes of consumers towards camcorders. Business Challenge The introduction of limited video capability on mobile phones has impacted the sales of conventional camcorders. Understanding was required to determine how consumers use camcorders in...

Domain registration for emails and web sites are renewed periodically and this requires a process of reminders to be sent for renewals which is just over 80% successful. Business Challenge The primary objective of the project was to provide infor...

Development of a park landscape and facilities. Business Challenge A classic Victorian park was designed and laid out in the mid to late 19th century with limited change to the present day. The Park has suffered from decades of civic neglect. In ...

Provide an outsource Global Market Research Manager on contract. Business Challenge Provide an experienced market research director with international, medical, primary research experience within 2 weeks. Solution The extensive 2Europe health c...

Establish the lifestyles and attitudes of residents towards health with a view to introducing self care programmes to reduce the waiting lists for GPs. Business Challenge To establish awareness of how lifestyles impact health and awareness of hea...

Understand attitudes of NHS Physicians to an online disease information tool. Business Challenge A new online information tool is to be introduced to the UK from the US against free competition. A strategy requires to be developed to penetrate an...

Development of new drug delivery solutions. Business Challenge Changes in the drug delivery market led to uncertainty concerning the use of pMDIs as a drug delivery system for inhalation products. The development priorities for new pMDI hardware ...

Test opinions of a software diagnostic tool amongst European healthcare practitioners. Business Challenge Test opinions to a US developed database to help healthcare practitioners diagnose patient problems and identify appropriate evidence based ...

Understand the processes adopted by builders for post completion repairs. Business Challenge Understand the procedures adopted by builders for post completion repairs, how they budget and provide information to home owners on what to except regar...

Test attitudes to creative applications with IT. Business Challenge Identify creative interests of consumers, the scope of applications they use printers and scanners for and tests attitudes to proposed creative applications for use with IT. Sol...

Investigate European TV viewing habits and test attitudes of consumers to a new home cinema solution. Business Challenge Establish consumer attitudes in each of 4 countries to a new high end home cinema solution based on a revolutionary new proje...

The marketing focus was to build a unique and meaningful voice for a region in the UK from tourism and business to government and media at leading European airports. Business Challenge Establish the attitudes and opinions of frequent managerial f...

ROI for directory users. Business Challenge Develop parameters to enable advertisers in the printed directories to establish the return on investment. Solution 4,250 interviews by CATI in two stages investigating the effectiveness of 55 directo...

ROI for business database lists. Business Challenge Establish the return on investment for business lists sold for identification and development of new prospects. Solution 460 CATI interviews with customers who had purchased business databases...

Identify the requirements of Theatre and Procurement staff in NHS hospitals to a new e-business training medium. Business Challenge Establish the training needs of Theatre and Procurement staff in the NHS, test attitude to an e-business training ...

Establish attitudes to an online diagnostic solution for hospital doctors. Business Challenge To introduce and evaluate an online diagnostic solution for use by GPs and Hospital Doctors Solution About 100 Italian Hospital doctors were contacted...

Awareness and attitudes of institutional investors to new regulations from the DTI. Business Challenge The DTI gave 6 months notice for the introduction of new regulations concerning the content of annual reports for publicly quoted companies. Th...

Understand attitudes towards risk management in the Oil and Gas industry. Business Challenge To understand the market size and spending patterns for energy trading software and risk management in the European Oil and Gas sectors. Solution The f...

Developments in corporate governance. Business Challenge Investigate developments in corporate governance and how it affects publicly listed companies. Determine processes for compliance. Solution 100 CATI interviews with senior financial decis...

Review the acceptance process by solicitors for the registration of warranties on new house builds. Business Challenge Review a policy acceptance process in order to aid improvement in effectiveness of warranty administration. Solution 200 CATI...

Chemical sector outsource requirements. Business Challenge To understand the needs and requirements of the outsource market in the chemical sector. Solution Telephone depth interviews taking 35 minutes each with outsource decision makers and pl...

Attitudes of the construction industry to safety on building sites. Business Challenge Identify the attitudes of site supervisors and construction managers to safety on building sites and determine attitudes towards and use of decking as a safety...

Identify the specification requirements worldwide for a new range of roller bearings requiring increased axial load. Business Challenge A roller bearing manufacturer has been in existence for approximately 100 years but experienced only moderate ...

Insight for development of a strategy for fixing solutions for industrial applications. Business Challenge Establish market awareness and opinions about high performance double sided tape as a method of fixing materials together for industrial ap...

To establish the potential and requirements for road and sewer bonds. Business Challenge Provide information to establish the potential opportunity for Road and Sewer bonds amongst UK house builders. Solution Focus group followed by telephone d...

To establish the potential and requirements for deferred deposit bonds. Business Challenge Provide information to decide on the potential opportunity for Deferred Deposit Bonds used by home owners and investors for new home purchases and provide ...

Drivers for retail impulse purchases. Business Challenge Provide information to identify the factors that influence impulse versus planned purchases. Solution Streets intercept interviews of 7 minutes each with 200 consumers in the UK who shop ...

Label solution for medicine bottles. Business Challenge To examine whether consumers read and retain the product information on medicine bottles and examine how to influence readership and retention. Solution Medicine blister packs and bottles ...

Development of UK energy efficiency and alternative energy sector. Business Challenge To establish the consumer demand for products which improve energy efficiency in the home and / or provide alternative sources of energy.To identify the energy ...

Investigation into the use of print on sweets as a promotional vehicle. Business Challenge The client is a leading manufacturer of food products including a range of branded sweets. A new technology meant that it was possible to apply print to it...

Attitudes and opinions of PC gamers. Business Challenge The games market is competitive and moves quickly. Client wished to track the attitudes and opinions of gamers in Europe to new innovations. Solution A panel of 200 UK and 200 German gamer...

Development of an E-commerce platform. Business Challenge Understand how business customers use the internet to research and make professional purchases. Solution 400 online interviews with the senior buyers as identified and supplied by the cl...