Professional and Trade Association Research Case Studies

To establish the thoughts and opinions of Engineers in response to the clients marketing campaign. Business Challenge Finding out specifically about awareness and usage of different Engineering Institutions/Associations, as well as respondents’...

The client is keen to have a review with local pro tradesman about the current advertising, tools use and purchasing process for a specific brand of tools. Business Challenge Need views of both kinds of customer; those new to the client brand and...

To understand consumer reaction to brochures and offer magazines for powertool products, and trade information magazines. Business Challenge The resulting information should allow for more effective communication of deals and special offers. S...

To gain understanding and insight into the building sector in order to reserve or allocate resources where needed Business Challenge The project is to provide information to guide allocation of resources to enable the client to maximise registere...

Annual research to measure the skills levels of employees in the engineering and technical industry Business Challenge To observe any changes since previous surveys in the skills levels, employment levels, gender differences and differences in th...

1) To understand the motivators of the 28-35 year age group in terms of engagements, loyalty and services required to develop member retention, services and communications strategies. 2) To understand the profiles and needs of technicians as well as de...

Assessment of the Business School product which is being used to attract lapsed members of the main institute. Gain feedback from institute members to gain an understanding of why the Business School has not been more effective in attracting lapsed stu...

To find out whether the client should modify the allocation of resources to enable them to maximise registered builder and developer satisfaction.  To assess all aspects of the business and measure satisfaction levels with their registered clients (bu...

Development of a new online guide to benefit new house buyers, which is planned to be released across the industry to all major house builders. Business Challenge Understand if the industry would be interested in this service, which can either be...

Identify the attitudes of employers to the qualifications, business skills, training and continuous professional development (CPD) needs of financial management staff. Business Challenge Overall objective is to find out the cost of losing talent ...

To establish the engineering skills shortages amongst business partners and on=-business partners of the client (a trade association). Business Challenge Survey required to find out the skill shortfall in the engineering industry.  This is the 5...

Enable higher and further education establishments to establish ICT training and development courses to meet the needs of digital industries in Lancashire. Business Challenge Identify the ICT skill needs in Lancashire to enable HE/FE and other or...

Establish the needs of IT professionals from a new Academy to develop IT skills. Business Challenge Establish an Academy to ensure the UK develops the ICT skills necessary to compete in the digital economies. Solution 4 focus groups took place ...

Attitudes of sponsors to a children’s charity. Business Challenge To understand the behaviours and attitudes of supporters to a worldwide children’s charity by segment. Solution 2,100 interviews by telephone with supporters to a children ch...

Satisfaction of local networks with institute support. Business Challenge Institutes members are world-wide and members organise events through local networks. A program was established to identify the need for and satisfaction with service and s...

Attitudes to Institute membership renewals. Business Challenge Investigate reasons for members not renewing annual membership plus reasons why student members pay subscription fees but do not take exams for professional qualifications. Solution ...

Analyse the potential industry skills shortages for engineers. Business Challenge Identify the recruitment needs in industry for professional engineers, IT staff and technicians and determine shortfalls in requirements and possible solutions. So...

Introduction of metrics to judge the efficiency of the association. Business Challenge To establish an objective measure of customer satisfaction. To evaluate the findings to guide allocation of resources to maximise member satisfaction. Solutio...

Exit survey of lapsed members. Business Challenge Establish reasons for leaving the register, establish propensity to return and enable the institution to develop strategies to reduce the numbers leaving the register. Solution CATI survey to 50...

Analyse the potential industry skills shortages for engineers. Business Challenge Identify the recruitment needs in industry for professional engineers, IT staff and technicians and determine shortfalls in requirements and possible solutions. So...

Establish the motivators for parents to use single sex private education. Business Challenge Determine what influences parents to choose / reject single sex education for their daughters. Also to identify what say the girls have in school choices...

Use of farmland data. Business Challenge The organisation regularly collected data on every farm and farmland sale in the UK . Analysis was required to apply the data. Solution Investigation of the database comprising 10 years of data together ...

Viability of new services for engineering and technology members. Business Challenge The client has been in existence for over a century and is one of the most respected professional associations with a strong and loyal membership. A range of ser...

Attitudes towards a membership publication for a financial institution. Business Challenge Determine attitudes towards a publication prior to phasing out plus attitudes towards networking as a means of communication. Solution On line survey to ...

Naming exercise for a financial institution. Business Challenge Establish a name for a new online learning service. Solution 110 telephone interviews each taking 5 minutes took place with accountants who are members of the institution in the UK...

Investigate the requirements for a new range of proposed services for business partners and determine fee levels. Business Challenge Business partners provide a potential source of funds that could be developed and this required to be tested. Est...

Introduction of metrics to judge company performance. Business Challenge To establish an objective measure of customer satisfaction. To evaluate the findings to guide allocation of resources to maximise customer satisfaction. Solution Three sta...

Introduction of metrics to judge the efficiency of the association. Business Challenge To establish an objective measure of customer satisfaction. To evaluate the findings to guide allocation of resources to maximise member satisfaction. Solutio...

Exit survey of lapsed members. Business Challenge Establish reasons for leaving the register, establish propensity to return and enable the institution to develop strategies to reduce the numbers leaving the register. Solution CATI survey to 50...

Establish a customer satisfaction programme amongst the global membership. Business Challenge The primary objective of the project was to establish a programme of objective measurement amongst members, to establish independent measures of custome...

Establish a reputation index for the association. Business Challenge To establish a consumer reputation index for the association based on consumer understanding, familiarity and image statements which were mapped new positioning statements. Sol...

Impact of brand name change on sales. Business Challenge The institution produces a set of industry regulations which are used by virtually all UK electricians and has done so under the same brand named for many years. The institution wished to e...

Understand expectations of buyers from a new home and their builders. Business Challenge Understand the scope and depth of information provided to home buyers as they move through their sales cycle. Identify the expectations of buyers when they m...

To understand the warranty needs of builders, Housing Associations and new homeowners/home buyers with regard to new homes and mixed use developments. Business Challenge Determine needs from the warranty portfolio to meet both current and emergin...

Review the acceptance process for the registration of warranties on new house builds from the view point of builders and solicitors. Business Challenge Review a policy acceptance process in order to aid improvement in the rate of acceptance form ...

Identify the requirements to develop and refine Professional Development Services for engineers working towards chartered status. Business Challenge Understand the wants and needs of members undertaking initial professional development. Review...

Establish the readership profile of its publications. Business Challenge The association had several leading publications and required to identify the profile of its readership in order to attract advertising revenues. Solution A readership lis...

Establish the lifestyles and attitudes of residents towards health with a view to introducing self care programmes to reduce the waiting lists for GPs. Business Challenge To establish awareness of how lifestyles impact health and awareness of hea...

Ensure members understand institute advantages. Business Challenge Members are most likely to lapse within the first 2 years of membership and so a contact programme is being investigated to establish the impact on retention. Solution Telephone...

Understand the processes adopted by builders for post completion repairs. Business Challenge Understand the procedures adopted by builders for post completion repairs, how they budget and provide information to home owners on what to except regar...

Review the acceptance process by solicitors for the registration of warranties on new house builds. Business Challenge Review a policy acceptance process in order to aid improvement in effectiveness of warranty administration. Solution 200 CATI...

To establish the potential and requirements for road and sewer bonds. Business Challenge Provide information to establish the potential opportunity for Road and Sewer bonds amongst UK house builders. Solution Focus group followed by telephone d...

To establish the potential and requirements for deferred deposit bonds. Business Challenge Provide information to decide on the potential opportunity for Deferred Deposit Bonds used by home owners and investors for new home purchases and provide ...