Sales Channel / Retail Research Case Studies

The client is keen to have a review with local pro tradesman about the current advertising, tools use and purchasing process for a specific brand of tools. Business Challenge Need views of both kinds of customer; those new to the client brand and...

Client required their web shop users to complete a survey to help assess and compare their online web shop to competitors Business Challenge To gain information that will lead to the development of better online services. Solution 61 x 30 m...

Helped combine two sets of international data to form one report. Business Challenge To understand the current use and future needs of customers, to help develop features and offers. Solution A total of 324 x interviewees completed in the f...

As part of the organisations sector development, they wanted to extend their business within specific markets in the UK. Business Challenge Long term business development campaign and establish brand awareness and product requirements. Soluti...

The purpose of the research was to better understand the needs of local stores and the needs of the larger wholesalers Business Challenge To learn how the client is perceived in both sectors and what they can do to better meet the needs of their...

Client wishes to better understand the sales channels of Blood pressure monitors, EFT and Nebulizers in Spain Business Challenge To better understand the different sales channels in Spain Solution 6 x in depth interviews with supplier of B...

Speaking to Sales channels to better understand the needs they have from their craft suppliers, especially those related to thread, yarn and textiles; Their views about the client, what they do well and what they should be doing better; How the client ...

Channel strategy development to further penetrate the PPE sector. Business Challenge Development of a channel strategy to further penetrate the market for personal protection equipment through increased support and product line extensions. Solut...

Attitudes to a new MFP introduction. Business Challenge A previous printer launch had failed to meet target sales. A new MFP based on the same printer engine was to be introduced and research was required to identify the factors necessary to ensu...

Establish awareness and impact of in-store promotions. Business Challenge Identify how customers browse stores of a well known UK pharmacy and the impact in-store promotions have on their purchase activity. Solution 105 F2F store exit interview...

Reasons for fresh meat and fish selections Business Challenge Investigate why some higher social level customers at supermarkets prefer to use the fresh meat and fish counters in stores, rather than selecting pre-packaged foods. Solution 100 CA...

The product represented a new entry to the competitive European colour laser market. Business Challenge Client wished to establish the attitudes of both resellers and business users towards the new printer, to identify a competitive market entry ...

Drivers for retail impulse purchases. Business Challenge Provide information to identify the factors that influence impulse versus planned purchases. Solution Streets intercept interviews of 7 minutes each with 200 consumers in the UK who shop ...

Consumer electronic product and the methods of repair are changing. Manufacturers require knowing the areas of service required to support the independent and authorised repair centres. Business Challenge To identify the areas of service and supp...

Development of the partner web site to encourage its adoption. Business Challenge A web site was established to provide all of the necessary administrative and support services to a dealer channel. However, dealers continued to use the phone, ema...

Identification of the global network requirements of the leading Nordic Companies. Business Challenge The client provides bandwidth throughout Europe as well as products and services to upgrade and maintain company network solutions. Background i...

Attitudes and opinions of resellers and user/choosers for laser printers. Business Challenge The product represented a new entry to the competitive European colour laser market. Client wished to establish the attitudes of both resellers and busin...

Provide an outsource Global Market Research Manager on contract. Business Challenge Provide an experienced market research director with international, medical, primary research experience within 2 weeks. Solution The extensive 2Europe health c...

Drivers for retail impulse purchases. Business Challenge Provide information to identify the factors that influence impulse versus planned purchases. Solution Streets intercept interviews of 7 minutes each with 200 consumers in the UK who shop ...

Viability of a new out of town shopping centre. Business Challenge The client had just obtained planning permission for a new out of town shopping centre in the SE. Company needed to identify the market and shopping profile of likely customers; w...