Strategy Research Case Studies

Asses builder satisfaction with clients current services in the past 12 months Business Challenge Annual study commissioned by client. Solution Completed 300 telephone interviews  in the UK. Results Completed project on time and deli...

Test questionnaire before mass mail campaign Business Challenge To see if the questionnaire flows and that all questions are clear. Solution Test questionnaire with 22 respondents, with English as a second language. Results Completed ...

Helped combine two sets of international data to form one report. Business Challenge To understand the current use and future needs of customers, to help develop features and offers. Solution A total of 324 x interviewees completed in the f...

As part of the organisations sector development, they wanted to extend their business within specific markets in the UK. Business Challenge Long term business development campaign and establish brand awareness and product requirements. Soluti...

To gain an understanding of competitors in the panel builder and supplier market across Europe and the Middle East Business Challenge Capturing company deep and insightful information on competitors of the client without raising suspicions that ...

Manufacturer requires research to help develop their strategy for Zips internationally Business Challenge Need to speak to current customers, global key customers, lapsed customers and potential customers to get a holistic view of the current str...

The client plans to introduce an online recruitment platform that aims to challenge the existing technologies and traditional job board business models by giving a single point of access to all of the market through a user friendly; cost efficient solu...

To see if the research, in conjunction with sales data, tells us whether the reformating of certain stores has achieved the goals of additional sales, cross-selling, impulse buying etc. Business Challenge Stores have been reformatted to change th...

Assessment of Health, Retail, Rail and Educational sectors to see whether an Airline caterer could potentially enter the market. The client is a food catering supplier for airlines and is keen to further understand other markets through research Bus...

Enable higher and further education establishments to establish ICT training and development courses to meet the needs of digital industries in Lancashire. Business Challenge Identify the ICT skill needs in Lancashire to enable HE/FE and other or...

Introduction of new strategies to introduce additional services to customers and engage with first time home buyers. Business Challenge Provide information to develop appropriate customer and first time buyer development strategies. Solution Tw...

Oil market shares. Business Challenge Establish the relative market shares of oil used by mechanics in the UK and Poland. Solution 300 telephone interviews with mechanics in the UK and Poland. Results Clear identification of the relative mark...

Channel strategy development to further penetrate the PPE sector. Business Challenge Development of a channel strategy to further penetrate the market for personal protection equipment through increased support and product line extensions. Solut...

Awareness and usage of stock market listings. Business Challenge Identify the awareness, use and attitudes to stock market indexes and index providers amongst retail and mutual fund providers. Solution A tracking survey with Retail / Mutual fun...

Reasons for fresh meat and fish selections Business Challenge Investigate why some higher social level customers at supermarkets prefer to use the fresh meat and fish counters in stores, rather than selecting pre-packaged foods. Solution 100 CA...

Value add opportunities in the global process industries. Business Challenge The client required understanding the market needs for various value added services to improve the performance of production assets in the process industries, together w...

The product represented a new entry to the competitive European colour laser market. Business Challenge Client wished to establish the attitudes of both resellers and business users towards the new printer, to identify a competitive market entry ...

Investigate attitudes to an impending global recession and plans for ICT budgets and data storage. Business Challenge Business partners provide a potential source of funds that could be developed and this required to be tested. Establish packages...

Understand the prescribing characteristics of dermatologists. Objective: Segment dermatologists and identify the key target segments for future promotion. Business Challenge The growth of sales in the plaque psoriasis market for biologicals had n...

Understand problems associated with contractual relationships with business partners. Business Challenge To understand the problems caused by contractual self-reporting relationships with suppliers and customers where an element of trust is requi...

Analyse the potential industry skills shortages for engineers. Business Challenge Identify the recruitment needs in industry for professional engineers, IT staff and technicians and determine shortfalls in requirements and possible solutions. So...

Understand the unit sales of bathroom and spa products across Europe. Business Challenge Understand the unit sales of bathroom and spa products across Europe. Solution Evaluate the competitive market for bathroom and spa products across Europe ...

Analyse the potential industry skills shortages for engineers. Business Challenge Identify the recruitment needs in industry for professional engineers, IT staff and technicians and determine shortfalls in requirements and possible solutions. So...

To establish the attitudes of SMB organisations in Europe to inkjet printers. Business Challenge To develop a strategy to grow the inkjet market in Europe without adversely affecting the colour laser jet markets. Solution CATI survey with print...

Evaluation of Consumer Electronics Website Business Challenge Development of the partner web site to encourage its adoption. Solution A web site was established to provide all of the necessary administrative and support services to a dealer cha...

Development of solutions to meet market requirements. Business Challenge The UK based Telecoms organisation wished to evaluate the impact of their sales and marketing initiatives on the European market. It was immediately apparent the client had ...

Development of a solutions strategy for the global FG500. Business Challenge To provide information to decide on the future strategy for the introduction of document management services to the FG500 companies. Solution A multistage approach was ado...

Entry to the Information Security Sector. Business Challenge A security consultant organisation had just been purchased and a strategy was required to integrate the aquisition into the parent organisation. Solution Telephone interviews took pla...

Investigate attitudes to an impending global recession and plans for ICT budgets and data storage. Business Challenge Business partners provide a potential source of funds that could be developed and this required to be tested. Establish packages...

Development of European Seminar/Conference Policy. Business Challenge A significant 6 figure budget is spent each year on seminars, conferences and other events throughout most European countries. A survey was required to establish the attitudes,...

Establish the added value by reseller channels at the point of sale. Business Challenge To understand the value a channel partner brings to a Business Decision Maker in an SMB when he/she is choosing notebook computers, PCs and printers for their...

Advertising spend of leading printer vendors in Europe. Business Challenge Client required increasing their marketing communication budget. To help this cause, information was required to identify the share of mind and advertising spend of the ma...

Understand problems associated with contractual relationships with business partners. Business Challenge To understand the problems caused by contractual self-reporting relationships with suppliers and customers where an element of trust is requi...

Identification of the global IT infrastructure and needs of the automotive sector. Business Challenge The client had introduced a new IT solution and required to establish the needs it would resolve and the demand from the automotive sector. Sol...

Identification of the global network requirements of the leading Nordic Companies. Business Challenge The client provides bandwidth throughout Europe as well as products and services to upgrade and maintain company network solutions. Background i...

Attitudes and opinions of resellers and user/choosers for laser printers. Business Challenge The product represented a new entry to the competitive European colour laser market. Client wished to establish the attitudes of both resellers and busin...

Attitudes of consumers towards camcorders. Business Challenge The introduction of limited video capability on mobile phones has impacted the sales of conventional camcorders. Understanding was required to determine how consumers use camcorders in...

Attitudes of marketing departments to exhibitions in a recession. Business Challenge Understand the strategies of marketing managers with regard to exhibition attendance and exhibiting with an impendng recession. Solution 100 CATI interviews wi...

Establish the readership profile of its publications. Business Challenge The association had several leading publications and required to identify the profile of its readership in order to attract advertising revenues. Solution A readership lis...

Segment dermatologists and identify the key target segments for future promotion. Business Challenge The growth of sales in the plaque psoriasis market for biologicals had not lived up to expectations.  More effective targeting of dermatologists...

Provide an outsource Global Market Research Manager on contract. Business Challenge Provide an experienced market research director with international, medical, primary research experience within 2 weeks. Solution The extensive 2Europe health c...

Establish the lifestyles and attitudes of residents towards health with a view to introducing self care programmes to reduce the waiting lists for GPs. Business Challenge To establish awareness of how lifestyles impact health and awareness of hea...

Test opinions of a software diagnostic tool amongst European healthcare practitioners. Business Challenge Test opinions to a US developed database to help healthcare practitioners diagnose patient problems and identify appropriate evidence based ...

Understand the processes adopted by builders for post completion repairs. Business Challenge Understand the procedures adopted by builders for post completion repairs, how they budget and provide information to home owners on what to except regar...

ROI for business database lists. Business Challenge Establish the return on investment for business lists sold for identification and development of new prospects. Solution 460 CATI interviews with customers who had purchased business databases...

Establish the brand positioning in the insurance sector. Business Challenge To understand the brand positioning and attitudes and opinions of insurance companies and brokers to the service proposition. Solution 3 F2F and 27 telephone depth inte...

Understand attitudes towards risk management in the Oil and Gas industry. Business Challenge To understand the market size and spending patterns for energy trading software and risk management in the European Oil and Gas sectors. Solution The f...

Profile of the UK Legal Sector. Business Challenge To establish the profiles of those who work in the legal profession. Solution 200 telephone interviews each taking 10 minutes took place with partners, associate solicitors and trainee solicito...

Developments in corporate governance. Business Challenge Investigate developments in corporate governance and how it affects publicly listed companies. Determine processes for compliance. Solution 100 CATI interviews with senior financial decis...

Media profile of the professionals sectors in the UK. Business Challenge To establish the newspaper, magazine, online and TV viewing habits of doctors, dentists, lawyers and teachers in order to plan the media campaign for a new advertising campa...

Review the acceptance process by solicitors for the registration of warranties on new house builds. Business Challenge Review a policy acceptance process in order to aid improvement in effectiveness of warranty administration. Solution 200 CATI...

Identify the specification requirements worldwide for a new range of roller bearings requiring increased axial load. Business Challenge A roller bearing manufacturer has been in existence for approximately 100 years but experienced only moderate ...

Understand how and why consumers select and buy from particular shops. Business Challenge Consumers can purchase music CDs and film DVDs from a variety of sources including internet downloads. The long term purchasing intentions of consumers for ...

Development of an E-commerce platform. Business Challenge Understand how business customers use the internet to research and make professional purchases. Solution 400 online interviews with the senior buyers as identified and supplied by the cl...

Understand the unit sales of bathroom and spa products across Europe. Business Challenge Understand the attitudes of customers and consumers in general to the restaurant chain, its food, service and image. Solution 360 CATI interviews each last...