Technology Marketing Research Case Studies

To gain understanding and insight into the Computer system for Infection Prevention Surveillance in order to fill customer needs. Business Challenge Speaking to end users and procurement respondents at UK hospitals. Solution Interviewed Sen...

Client required their web shop users to complete a survey to help assess and compare their online web shop to competitors Business Challenge To gain information that will lead to the development of better online services. Solution 61 x 30 m...

To gain an understanding of competitors in the panel builder and supplier market across Europe and the Middle East Business Challenge Capturing company deep and insightful information on competitors of the client without raising suspicions that ...

Investigating the sales channels, revenue streams and functionalities created by telephone headsets around the world Business Challenge To gain insight into the mandatory functions telephone headsets should have to be considered by companies with...

Council are keen to have a review with local business about the current broadband facilities available throughout the county Business Challenge To understand the current use and future needs of the county, to lobby for development from the ...

To better understand the methods of working and needs of the design community in the UK, especially in-house teams and their motivations Business Challenge To get an insight of the UK creative industry so the end client (software designer) can de...

Recruitment and interview of an Analytical Instrument company’s website users, to gain their opinions on the new website and establishing their requirements Business Challenge Gain an understanding of the needs of the current and prospective us...

A division of a health & safety and cleaning product manufacturer’s business is planning to launch an e-learning solution to their customers and distribution partners and needs to assess the environment Business Challenge In order to delive...

The client plans to introduce an online recruitment platform that aims to challenge the existing technologies and traditional job board business models by giving a single point of access to all of the market through a user friendly; cost efficient solu...

Recruitment of a an Analytical Instrument company’s website users, to gain their opinions on the new website and establishing their requirements. Business Challenge Gain an understanding of the needs of the current and prospective user , assess...

Opinions of students and staff on IT certifications. Business Challenge Understand the habits, practices, and needs of individuals attending technical institutions with the goal to find a career in the technology space. Solution Focus groups of...

Enable higher and further education establishments to establish ICT training and development courses to meet the needs of digital industries in Lancashire. Business Challenge Identify the ICT skill needs in Lancashire to enable HE/FE and other or...

Establish opportunities for SAS and SPSS skills. Business Challenge Identify the job opportunities in the UK for those with SAS, SPSS or R Skills. Solution Comprehensive desk research survey using mainly online sources and supplemented by prima...

Establish the needs of IT professionals from a new Academy to develop IT skills. Business Challenge Establish an Academy to ensure the UK develops the ICT skills necessary to compete in the digital economies. Solution 4 focus groups took place ...

Attitudes to a new MFP introduction. Business Challenge A previous printer launch had failed to meet target sales. A new MFP based on the same printer engine was to be introduced and research was required to identify the factors necessary to ensu...

Value add opportunities in the global process industries. Business Challenge The client required understanding the market needs for various value added services to improve the performance of production assets in the process industries, together w...

The product represented a new entry to the competitive European colour laser market. Business Challenge Client wished to establish the attitudes of both resellers and business users towards the new printer, to identify a competitive market entry ...

Attitudes and opinions of retailers and mobile phone user/choosers. Business Challenge To establish trade and customer attitude and opinions to a mobile phone launched 6 months earlier and to use the information as a basis for future marketing an...

Determine the attributes provided by ICT organisations that are most valued by customers. Business Challenge Client wished to understand the attributes of the 'ideal Information and Communications Technology solutions partner' amongst its custome...

Entry to the Information Security Sector. Business Challenge Client had acquired an Information Security Consultancy and needed to establish how to integrate the company into its organisation, the branding to use and how to develop the business b...

Investigate attitudes to an impending global recession and plans for ICT budgets and data storage. Business Challenge Business partners provide a potential source of funds that could be developed and this required to be tested. Establish packages...

Positioning strategies of the European network providers. Business Challenge Understand the handset positioning strategies of the major European operators and establish how European consumers feel and think about the main mobile operators. Solut...

Understand problems associated with contractual relationships with business partners. Business Challenge To understand the problems caused by contractual self-reporting relationships with suppliers and customers where an element of trust is requi...

Identification of the global IT infrastructure and needs of the automotive sector. Business Challenge The client had introduced a new IT solution and required to establish the needs it would resolve and the demand from the automotive sector. Sol...

Identification of the global network requirements of the leading Nordic Companies. Business Challenge The client provides bandwidth throughout Europe as well as products and services to upgrade and maintain company network solutions. Background i...

Development of the East European Market. Business Challenge The client had a strong presence throughout Western Europe and wished to develope a significant market share in Eastern Europe. Solution Secondary research was completed to identify th...

Evaluation of the identity authentication market. Business Challenge To understand the attitudes and state of development of key market sectors towards identify authentication and the use of biometrics for network access. Solution Executive int...

Development of UK energy efficiency and alternative energy sector. Business Challenge To establish the consumer demand for products which improve energy efficiency in the home and / or provide alternative sources of energy. To identify the ene...

Service-oriented architecture. Business Challenge Establish the awareness and adoption of service-oriented architecture as well as identify organisation with problems who are unaware of the benefits of SOA. Solution 120 interviews of 20 minutes...

Maintaining global standards for etiquette when dealing with customers. Business Challenge The Korean HQ set universal standards to enable its personnel to provide a common message and approach to customers so enabling a consistent image to be de...

Improving staff development and motivation. Business Challenge The European operation was well established however, inconsistencies were apparent in staff motivation and performance between countries. A programme was required to establish staff a...

To establish SMB awareness and perceptions of domain names. Business Challenge The company provides domain names to businesses. A new marketing communications campaign has been established and a tracking program was required to identify consumer ...

To establish the attitudes of SMB organisations in Europe to inkjet printers. Business Challenge To develop a strategy to grow the inkjet market in Europe without adversely affecting the colour laser jet markets. Solution CATI survey with print...

Evaluation of Consumer Electronics Website Business Challenge Development of the partner web site to encourage its adoption. Solution A web site was established to provide all of the necessary administrative and support services to a dealer cha...

Consumer electronic product and the methods of repair are changing. Manufacturers require knowing the areas of service required to support the independent and authorised repair centres. Business Challenge To identify the areas of service and supp...

Maintaining global standards for etiquette when dealing with customers. Business Challenge The Korean HQ set universal standards to enable its personnel to provide a common message and approach to customers so enabling a consistent image to be de...

Improving staff development and motivation. Business Challenge The European operation was well established however, inconsistencies were apparent in staff motivation and performance between countries. A programme was required to establish staff a...

Positioning strategies of the European network providers. Business Challenge Understand the handset positioning strategies of the major European operators and establish how European consumers feel and think about the main mobile operators. Solut...

Development of solutions to meet market requirements. Business Challenge The UK based Telecoms organisation wished to evaluate the impact of their sales and marketing initiatives on the European market. It was immediately apparent the client had ...

Development of a solutions strategy for the global FG500. Business Challenge To provide information to decide on the future strategy for the introduction of document management services to the FG500 companies. Solution A multistage approach was ado...

Entry to the Information Security Sector. Business Challenge A security consultant organisation had just been purchased and a strategy was required to integrate the aquisition into the parent organisation. Solution Telephone interviews took pla...

Investigate attitudes to an impending global recession and plans for ICT budgets and data storage. Business Challenge Business partners provide a potential source of funds that could be developed and this required to be tested. Establish packages...

Establish the brand personality of the 5 leading mobile phone brands in Europe. Business Challenge To understand the brand personalities of LG, Motorola, Nokia, Samsung, and Sony Ericcson in 5 European countries. Solution 1000 online interviews...

Development of European Seminar/Conference Policy. Business Challenge A significant 6 figure budget is spent each year on seminars, conferences and other events throughout most European countries. A survey was required to establish the attitudes,...

Establish the added value by reseller channels at the point of sale. Business Challenge To understand the value a channel partner brings to a Business Decision Maker in an SMB when he/she is choosing notebook computers, PCs and printers for their...

Development of a new communications campaign for MFPs. Business Challenge Client has a strong brand position for laser printers and wished to establish its presence in the MFP sector. Solution A series of focus groups took place with printer an...

Development of material for a direct marketing campaign. Business Challenge Client wished to develop awareness and sales in the SoHo and small to medium company sectors. Direct mail and email were the chosen vehicles but guidance was required on ...

Development of TV and poster advertising concepts. Business Challenge New advertising was required for a hard hitting TV adverting and poster campaign to promote a new line of Plasma televisions. Solution A series of focus groups tool place wit...

Changes in consumer awareness of new Plasma TV and mobile phone products. Business Challenge New advertising campaign was introduced to develop awareness of the client brand and its association with two new product lines. Feedback was required to...

Development of TV and poster advertising concepts for new 3G products. Business Challenge New advertising was required for a hard hitting mobile phone adverting and poster campaign to promote the introduction of 3G mobile phones. Solution A ser...

Determine the impart of its UK communications campaign. Business Challenge The client has run a communications campaign in the UK for some years and required to ensure its budget had been appropriately allocated by demonstrating improvements in m...

Establish effectiveness of the awareness campaign. Business Challenge A sub division of a major telecommunications brand required establishing if its awareness campaign was having the required impact on the UK market. Solution The focus was the...

Entry to the Information Security Sector. Business Challenge Client had acquired an Information Security Consultancy and needed to establish how to integrate the company into its organisation, the branding to use and how to develop the business b...

Determine the impart of a new global advertising campaign and provide guidance for future budget allocation. Business Challenge Limited marketing had taken place for a few yeas with the resulting erosion of market share. To recover the market pos...

Development of the partner web site to encourage its adoption. Business Challenge A web site was established to provide all of the necessary administrative and support services to a dealer channel. However, dealers continued to use the phone, ema...

Introduction of metrics to select and validate communication messages. Business Challenge Messages for all global communication was developed in the US. The European team considered the messages were not appropriate for Europe and did not reflect...

Image and awareness of colour printers. Business Challenge Identify B2B decision maker awareness and opinions of the colour laser printer brands so that differentiating marketing communication strategies can be developed. Solution Omnibus surve...

To establish awareness and perception amongst ethnic minorities in the UK. Business Challenge The company provides mobile phone infrastructure for overseas calls to ethnic minorities at competitive costs. A new marketing communications campaign h...

Awareness of utility networks and infrastructures. Business Challenge To benchmark client awareness against that of other utility providers for water, gas and electricity in order to judge the effectiveness of promotional activity. Solution 200...

Advertising spend of leading printer vendors in Europe. Business Challenge Client required increasing their marketing communication budget. To help this cause, information was required to identify the share of mind and advertising spend of the ma...

Understand problems associated with contractual relationships with business partners. Business Challenge To understand the problems caused by contractual self-reporting relationships with suppliers and customers where an element of trust is requi...

Identification of the global IT infrastructure and needs of the automotive sector. Business Challenge The client had introduced a new IT solution and required to establish the needs it would resolve and the demand from the automotive sector. Sol...

Identification of the global network requirements of the leading Nordic Companies. Business Challenge The client provides bandwidth throughout Europe as well as products and services to upgrade and maintain company network solutions. Background i...

Development of the East European Market. Business Challenge The client had a strong presence throughout Western Europe and wished to develop a significant market share in Eastern Europe. Solution Secondary research was completed to identify the...

Evaluation of the identity authentication market. Business Challenge To understand the attitudes and state of development of key market sectors towards identify authentication and the use of biometrics for network access. Solution Executive int...

Service-oriented architecture. Business Challenge Establish the awareness and adoption of service-oriented architecture as well as identify organisations with problems who are unaware of the benefits of SOA. Solution 120 interviews of 20 minute...

Attitudes and opinions of resellers and user/choosers for laser printers. Business Challenge The product represented a new entry to the competitive European colour laser market. Client wished to establish the attitudes of both resellers and busin...

Attitudes and opinions of resellers and SMB organisations. Business Challenge The product was a new introduction to an impressive line up of monitors. Client wished to establish the attitudes of both resellers and business users towards the monit...

Attitudes and opinions of retailers and mobile phone user/choosers. Business Challenge To establish trade and customer attitude and opinions to a mobile phone launched 6 months earlier and to use the information as a basis for future marketing an...

Establish how consumers use additional mobile phone capability. Business Challenge To provide insights as to how consumers use mobile phones for media and PC applications and determine content areas of focus, content partners and technology partn...

Attitudes of consumers towards camcorders. Business Challenge The introduction of limited video capability on mobile phones has impacted the sales of conventional camcorders. Understanding was required to determine how consumers use camcorders in...

Consumer electronic product and the methods of repair are changing. Manufacturers require knowing the areas of service required to support the independent and authorised repair centres. Business Challenge To identify the areas of service and supp...

Domain registration for emails and web sites are renewed periodically and this requires a process of reminders to be sent for renewals which is just over 80% successful. Business Challenge The primary objective of the project was to provide infor...

To establish consumer awareness and perceptions of domain names. Business Challenge The company provides domain names to consumers and business. A new marketing communications campaign has been established and a tracking program was required to i...

Attitudes of marketing departments to exhibitions in a recession. Business Challenge Understand the strategies of marketing managers with regard to exhibition attendance and exhibiting with an impendng recession. Solution 100 CATI interviews wi...

Test opinions of a software diagnostic tool amongst European healthcare practitioners. Business Challenge Test opinions to a US developed database to help healthcare practitioners diagnose patient problems and identify appropriate evidence based ...

Test attitudes to creative applications with IT. Business Challenge Identify creative interests of consumers, the scope of applications they use printers and scanners for and tests attitudes to proposed creative applications for use with IT. Sol...

Investigate European TV viewing habits and test attitudes of consumers to a new home cinema solution. Business Challenge Establish consumer attitudes in each of 4 countries to a new high end home cinema solution based on a revolutionary new proje...

Establish attitudes to an online diagnostic solution for hospital doctors. Business Challenge To introduce and evaluate an online diagnostic solution for use by GPs and Hospital Doctors Solution About 100 Italian Hospital doctors were contacted...

Understand attitudes towards risk management in the Oil and Gas industry. Business Challenge To understand the market size and spending patterns for energy trading software and risk management in the European Oil and Gas sectors. Solution The f...

Chemical sector outsource requirements. Business Challenge To understand the needs and requirements of the outsource market in the chemical sector. Solution Telephone depth interviews taking 35 minutes each with outsource decision makers and pl...

Value add opportunities in the global process industries. Business Challenge The client required understanding the market needs for various value added services to improve the performance of production assets in the process industries, together w...

Development of UK energy efficiency and alternative energy sector. Business Challenge To establish the consumer demand for products which improve energy efficiency in the home and / or provide alternative sources of energy.To identify the energy ...

Attitudes and opinions of PC gamers. Business Challenge The games market is competitive and moves quickly. Client wished to track the attitudes and opinions of gamers in Europe to new innovations. Solution A panel of 200 UK and 200 German gamer...

Development of an E-commerce platform. Business Challenge Understand how business customers use the internet to research and make professional purchases. Solution 400 online interviews with the senior buyers as identified and supplied by the cl...

Awareness and opinions of the agency amongst its target audience. Business Challenge Establish the awareness and opinions of the agency amongst PR decision makers in technology organisations in Europe. Solution 10 minute CATI survey with 100 PR...