Usage and Attitude Research Case Studies

To establish the thoughts and opinions of Engineers in response to the clients marketing campaign. Business Challenge Finding out specifically about awareness and usage of different Engineering Institutions/Associations, as well as respondents’...

The client is keen to have a review with local pro tradesman about the current advertising, tools use and purchasing process for a specific brand of tools. Business Challenge Need views of both kinds of customer; those new to the client brand and...

Asses’ current satisfaction with products and services supplied to clients. Business Challenge Annual study commissioned by client. Solution Completed 210 CATI interviews in the UK. Results Completed project on time and delivered pr...

To understand consumer reaction to brochures and offer magazines for powertool products, and trade information magazines. Business Challenge The resulting information should allow for more effective communication of deals and special offers. S...

Understand how many employees study for specific accounting qualifications, to determine which brands they use Business Challenge Understand how many employees study for specific accounting qualifications, to determine which brands they use S...

Initial testing phase, respondent reaction to new product and durability of product on all surfaces Business Challenge New product testing in user’s homes and documenting their reactions to the product Solution 30 x in-home interviews i...

Investigating the sales channels, revenue streams and functionalities created by telephone headsets around the world Business Challenge To gain insight into the mandatory functions telephone headsets should have to be considered by companies with...

To gain understanding and insight into the building sector in order to reserve or allocate resources where needed Business Challenge The project is to provide information to guide allocation of resources to enable the client to maximise registere...

Council are keen to have a review with local business about the current broadband facilities available throughout the county Business Challenge To understand the current use and future needs of the county, to lobby for development from the ...

Research is now required amongst consumers to establish their expectation from dealers when securing finance for car purchases Business Challenge To gain insights from countries with differing views on car finance Solution 800 interview...

To better understand the methods of working and needs of the design community in the UK, especially in-house teams and their motivations Business Challenge To get an insight of the UK creative industry so the end client (software designer) can de...

To understand the quality control procedures currently in place in UK water testing facilities Business Challenge To understand further the organisms which are tested for in the quality checking, the frequency of the checks and to gain an idea fo...

To determine the importance of specification and to understand the thread qualification and approval process, how Speciality customers rank thread–related Product Quality and Factory Productivity vs thread price, and customer’s willingness to pay a...

Recruitment and interview of an Analytical Instrument company’s website users, to gain their opinions on the new website and establishing their requirements Business Challenge Gain an understanding of the needs of the current and prospective us...

Research on the use of stock market indices within the international financial community on behalf of a major provider Business Challenge A repeat study from many previous years Solution 1125 x CATI interviews with investors and other finan...

Research to measure the performance of the the research sponsor (a British stock exchange's international market for smaller growing companies) Business Challenge Repeat study from previous years, and the same sample is being used so potentially ...

Client wishes to identify the windscreen repair kits and resins used by franchise car dealers in Europe. Business Challenge To gain information that will lead to the development of better resins for windscreen repairs. Solution 80 x CATI in...

Manufacturer requires research to help develop their strategy for Zips internationally Business Challenge Need to speak to current customers, global key customers, lapsed customers and potential customers to get a holistic view of the current str...

The Skin & Wound department of the healthcare product provider has product lines dealing with advanced wound, skin integrity and IV dressings Business Challenge They require quick research activity to see what forms of Debridement product nur...

To capture a local market end-user perspective of cleaning behaviors and cleaning products. Target respondents are Decision makers /office managers /purchase managers Business Challenge To gather an understanding of a. what cleaning products are ...

Study into the budget and decision making of different hospitals across Europe and the USA Business Challenge Speaking to Procurement Staff (Head or Senior Managers) who are responsible for designing Tender Specs and Clinical Procurement Speciali...

Assessment of the Business School product which is being used to attract lapsed members of the main institute. Gain feedback from institute members to gain an understanding of why the Business School has not been more effective in attracting lapsed stu...

Client wishes to carry out in-home usage studies based on observation and qualitative discussion to understand what consumers do when they bring home fresh mince meat – storage and how used Business Challenge To provide information to establish...

Research into English Language Assessments in Higher Education providers in the UK (Universities/Polytechnics). Keen to understand views of those responsible for recruitment of undergraduates, postgraduates and MBA applicants from overseas which requir...

Research into the use of debit and credit cards in B2B environments of the UK, Ireland and Poland. Particular interest in small- and medium-sized businesses that have total card (i.e. credit and debit combined) transactions of at least £/€5 million ...

To understand the motivators of customers to visit client and competitive restaurants, as recent trends indicate a decrease in trade across the UK. Establish reasons for restaurant choices and loyalty Business Challenge Understand the customer / ...

Evaluate awareness of current business account features and the reception to new account benefits. Business Challenge Test attitudes to changes in the current business account product for business users stopping at hotels amongst customers and la...

Market sales and potential for patient monitoring equipment. Business Challenge Establish the market size and opinions of healthcare practitioners to the full scope of patient monitoring equipment (from small bedside monitors to larger devices su...

Attitudes of sponsors to a children’s charity. Business Challenge To understand the behaviours and attitudes of supporters to a worldwide children’s charity by segment. Solution 2,100 interviews by telephone with supporters to a children ch...

Attitudes to Institute membership renewals. Business Challenge Investigate reasons for members not renewing annual membership plus reasons why student members pay subscription fees but do not take exams for professional qualifications. Solution ...

Awareness and usage of stock market listings. Business Challenge Identify the awareness, use and attitudes to stock market indexes and index providers amongst retail and mutual fund providers. Solution A tracking survey with Retail / Mutual fun...

Reasons for fresh meat and fish selections Business Challenge Investigate why some higher social level customers at supermarkets prefer to use the fresh meat and fish counters in stores, rather than selecting pre-packaged foods. Solution 100 CA...

Attitudes and opinions of retailers and mobile phone user/choosers. Business Challenge To establish trade and customer attitude and opinions to a mobile phone launched 6 months earlier and to use the information as a basis for future marketing an...

Developments in corporate governance. Business Challenge Investigate developments in corporate governance and how it affects publicly listed companies. Determine processes for compliance. Solution 100 CATI interviews with senior financial decis...

Establish the motivators for parents to use single sex private education. Business Challenge Determine what influences parents to choose / reject single sex education for their daughters. Also to identify what say the girls have in school choices...

Investigate attitudes to an impending global recession and plans for ICT budgets and data storage. Business Challenge Business partners provide a potential source of funds that could be developed and this required to be tested. Establish packages...

Drivers for retail impulse purchases. Business Challenge Provide information to identify the factors that influence impulse versus planned purchases. Solution Streets intercept interviews of 7 minutes each with 200 consumers in the UK who shop ...

Differentiate a mature chemotherapy agent used to treat breast, lung & prostate cancer from new competitive products in the three tumour types. Business Challenge Compare & benchmark healthcare professionals’ perception of the chemother...

Understand problems associated with contractual relationships with business partners. Business Challenge To understand the problems caused by contractual self-reporting relationships with suppliers and customers where an element of trust is requi...

Service-oriented architecture. Business Challenge Establish the awareness and adoption of service-oriented architecture as well as identify organisations with problems who are unaware of the benefits of SOA. Solution 120 interviews of 20 minute...

Attitudes and opinions of resellers and SMB organisations. Business Challenge The product was a new introduction to an impressive line up of monitors. Client wished to establish the attitudes of both resellers and business users towards the monit...

Attitudes and opinions of retailers and mobile phone user/choosers. Business Challenge To establish trade and customer attitude and opinions to a mobile phone launched 6 months earlier and to use the information as a basis for future marketing an...

Attitudes of consumers towards camcorders. Business Challenge The introduction of limited video capability on mobile phones has impacted the sales of conventional camcorders. Understanding was required to determine how consumers use camcorders in...

Domain registration for emails and web sites are renewed periodically and this requires a process of reminders to be sent for renewals which is just over 80% successful. Business Challenge The primary objective of the project was to provide infor...

Development of a park landscape and facilities. Business Challenge A classic Victorian park was designed and laid out in the mid to late 19th century with limited change to the present day. The Park has suffered from decades of civic neglect. In ...

Establish the readership profile of its publications. Business Challenge The association had several leading publications and required to identify the profile of its readership in order to attract advertising revenues. Solution A readership lis...

Provide an outsource Global Market Research Manager on contract. Business Challenge Provide an experienced market research director with international, medical, primary research experience within 2 weeks. Solution The extensive 2Europe health c...

Establish the lifestyles and attitudes of residents towards health with a view to introducing self care programmes to reduce the waiting lists for GPs. Business Challenge To establish awareness of how lifestyles impact health and awareness of hea...

Understand attitudes of NHS Physicians to an online disease information tool. Business Challenge A new online information tool is to be introduced to the UK from the US against free competition. A strategy requires to be developed to penetrate an...

Development of new drug delivery solutions. Business Challenge Changes in the drug delivery market led to uncertainty concerning the use of pMDIs as a drug delivery system for inhalation products. The development priorities for new pMDI hardware ...

Understand the processes adopted by builders for post completion repairs. Business Challenge Understand the procedures adopted by builders for post completion repairs, how they budget and provide information to home owners on what to except regar...

Test attitudes to creative applications with IT. Business Challenge Identify creative interests of consumers, the scope of applications they use printers and scanners for and tests attitudes to proposed creative applications for use with IT. Sol...

Attitude and opinion of organisations that raised funds through AIM. Business Challenge Identify the experiences of those who have listings with AIM to establish whether they were prepared for the process, to determine possible weaknesses in the ...

Awareness and usage of stock market listings. Business Challenge Identify the awareness, use and attitudes to stock market indexes and index providers. Solution A global tracking survey amongst users of financial indices, e.g., fund managers, i...

Review the acceptance process by solicitors for the registration of warranties on new house builds. Business Challenge Review a policy acceptance process in order to aid improvement in effectiveness of warranty administration. Solution 200 CATI...

Chemical sector outsource requirements. Business Challenge To understand the needs and requirements of the outsource market in the chemical sector. Solution Telephone depth interviews taking 35 minutes each with outsource decision makers and pl...

Identify the specification requirements worldwide for a new range of roller bearings requiring increased axial load. Business Challenge A roller bearing manufacturer has been in existence for approximately 100 years but experienced only moderate ...

Insight for development of a strategy for fixing solutions for industrial applications. Business Challenge Establish market awareness and opinions about high performance double sided tape as a method of fixing materials together for industrial ap...

To establish the potential and requirements for road and sewer bonds. Business Challenge Provide information to establish the potential opportunity for Road and Sewer bonds amongst UK house builders. Solution Focus group followed by telephone d...

To establish the potential and requirements for deferred deposit bonds. Business Challenge Provide information to decide on the potential opportunity for Deferred Deposit Bonds used by home owners and investors for new home purchases and provide ...

Drivers for retail impulse purchases. Business Challenge Provide information to identify the factors that influence impulse versus planned purchases. Solution Streets intercept interviews of 7 minutes each with 200 consumers in the UK who shop ...

Attitudes and opinions of PC gamers. Business Challenge The games market is competitive and moves quickly. Client wished to track the attitudes and opinions of gamers in Europe to new innovations. Solution A panel of 200 UK and 200 German gamer...

Attitudes of customers to a national restaurant chain. Business Challenge Understand the attitudes of customers and consumers in general to the restaurant chain, its food, service and image. Solution 480 in situ interviews with diners throughou...

Understand how and why consumers select and buy from particular shops. Business Challenge Consumers can purchase music CDs and film DVDs from a variety of sources including internet downloads. The long term purchasing intentions of consumers for ...