Creativity With IT
Test attitudes to creative applications with IT.
Business Challenge
Identify creative interests of consumers, the scope of applications they use printers and scanners for and tests attitudes to proposed creative applications for use with IT.
Solution
500 online interviews with consumers in the UK, France, Germany, Italy and France. Each interview took 12 minutes.
Results
Identified the creative interest of greatest appeal to consumers and tested attitudes to creative software applications providing a clear platfom for future creative development tools.
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