Due Diligence
Logo Evaluation in British Museums and Galleries
Impact of displayed logos on choice of museums and galleries to visit
Business Challenge
Identify the impact of a fund raising logo on visitor opinions regarding their choice of museum or gallery to visit
Solution
800 face to face interviews took place with visitors leaving one of 7 museums/galleries in London and Edinburgh, using a questionnaire that took about 5 minutes to complete.
Results
The findings demonstrated the impact of logo use on visitor attitudes to museums/galleries and works of art.
Directory ROI
ROI for directory users
Business Challenge
Develop parameters to enable advertisers in the printed directories to establish the return on investment.
Solution
4,250 interviews by CATI in two stages investigating the effectiveness of 55 directory headings. Interviews took 5 minutes to complete with advertisers across the UK.
Results
The return on investment findings were provided for a number of categories and are used to inform potential advertisers and reinforce the effectiveness of the service with existing advertisers.
Database Lists ROI
ROI for business database lists
Business Challenge
Establish the return on investment for business lists sold for identification and development of new prospects.
Solution
460 CATI interviews with customers who had purchased business databases in the previous 6 months. Each interview took 5 minutes to complete and a simple algorithm was established to determine ROI.
Results
A practical tool was provided showing the effectiveness of database lists used for business development purposes.
Bath and Spa Products
Understand the unit sales of bathroom and spa products across Europe.
Business Challenge
Evaluate the competitive market for bathroom and spa products across Europe together with sales projections over the next 2 to 5 years.
Solution
360 CATI interviews each lasting over 30 minutes in duration with those responsible for the selection of bathroom and spa products in wholesalers, distributors, and dealers of hot tubs/shower products in Germany, France, Spain/Portugal, Italy, Russia and Scandinavia.
Results
The information enabled the client to establish a market entry strategy for Europe.
Restaurant Development
Attitudes of customers to a national restaurant chain.
Business Challenge
Understand the attitudes of customers and consumers in general to the restaurant chain, its food, service and image.
Solution
480 in situ interviews with diners throughout the UK plus 200 street intercept interviews in inner city and coastal locations. The restaurant interviews took 13 minutes and the street interviews 5 minutes to complete.
Results
The information enabled the client to establish attitudes and opinions of customers and consumers in general to its product offering and levels of service
High Street Retailer
Understand how and why consumers select and buy from particular shops
Business Challenge
Consumers can purchase music CDs and film DVDs from a variety of sources including internet downloads. The long term purchasing intentions of consumers for CDS and DVDs was required to enable a well known high street retailer to develop its market position and long term strategy.
Solution
Street intercept interviews of 10 minutes each took place with 450 respondents in Manchester, Birmingham and Brighton.
Results
The findings enabled the client to identify the attitudes and opinions of consumers to its shops so that market positions and communication strategies could be developed and long-term investment plans established.
Exhibition Strategies
Attitudes of marketing departments to exhibitions in a recession
Business Challenge
Understand the strategies of marketing managers with regard to exhibition attendance and exhibiting with an impending recession.
Solution
100 CATI interviews with marketing managers and directors throughout the UK using a questionnaire that took only 10 minutes to complete. Whole project had to be completed and delivered in less than 1 week.
Results
Provided a clear picture of the role of exhibitions within the overall marketing mix and propensity to both attend exhibitions as visitors and to use exhibitions as exhibitors to generate business leads.
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