Business to Business Marketing Research
For nearly 20 years the directors at 2Europe have provided and developed strategic insight from marketing research findings to enable B2B clients to grow, be more competitive and profitable. The business perspective we provide and our knowledge of the B2B sectors has been based on experience and knowledge on the structure and modus operandi of specific sectors:
- IT, telecommunications and consumer electronics
- Electrical, electronic and mechanical engineering disciplines
- Civil engineering and construction
- Physical sciences and technology
- Financial services
- Healthcare products and services
During the last decade B2B marketing has evolved with changes in sales channels, increased competition, tightening government regulations, reduced product lifetimes, fragmentation of media sources for promotions, challenges with maintaining margins, customers more informed than in previous years.
For these reasons marketing research within the B2B sectors is more important today than at any time in its history and much of our work is concerned with the:
- monitoring and development of brands,
- the development of new and attitudes to existing products,
- new market investigations and
- customer/sales channel satisfaction.
The research directors have experience of running marketing operations in international organisations prior to working in marketing research and this enables us to transform B2B marketing research into practical and actionable business solutions, insightful recommendations and marketing /business strategies.
