• Building & Construction Marketing Research
• Business to Business Marketing Research
• Business to Consumer Marketing Research
• Consultant and Agency Marketing Research
• Finance Market Research | Marketing Research Support to Financial Service
• Green Marketing Research
• Healthcare Market Research | Market Research Support to Healthcare Sector
• Professional and Trade Association Market Research
• Technology Marketing Research

• Desk Research - If it already exists we can find it
• In-house CATI vs Outsourcing - weighing up the benefits
• Customer Satisfaction, Retention And Loyalty
• CATI - Providing the best in class telephone research

• Member Satisfaction
• Restaurant Development
• Park Development for Local Authority
• PC Games Evaluation

Business to Consumer Marketing Research

For nearly 20 years the directors at 2Europe have provided marketing research support to Business to Consumer (B2C) companies who target shoppers / travellers / patients / pensioners / children / customers and prospects.

During the last decade B2C marketing has evolved with changes in sales channels, increased competition, tightening government regulations, fragmentation of media sources for promotions, challenges with maintaining margins, customers having alternate purchase sources, customers more informed than in previous years. For these reasons marketing research within the B2C sectors is more important today than at any time in its history and much of our work is concerned with the monitoring and development of brands, testing promotional concepts, the development of new and attitudes to existing products, customer opinions of products and services, and customer satisfaction/loyalty.

The research directors have experience of running marketing operations in international organisations prior to working in marketing research and this enables us to transform B2C marketing research into practical and actionable business solutions, insightful recommendations and marketing /business strategies.