Business to Consumer Marketing Research
For nearly 20 years the directors at 2Europe have provided and developed strategic insight from marketing research findings to enable B2C clients to grow, be more competitive and profitable. The business perspective we provide and our knowledge is based on Business to Consumer (B2C) companies who target:
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Shoppers
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Travellers
- Patients
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Pensioners
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Children
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Customers and prospects
During the last decade B2C marketing has evolved with changes in sales channels, increased competition, tightening government regulations, fragmentation of media sources for promotions, challenges with maintaining margins, customers having alternate purchase sources, customers more informed than in previous years.
For these reasons marketing research within the B2C sectors is more important today than at any time in its history and much of our work is concerned with the:
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Monitoring and development of brands
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Testing promotional concepts
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Development of new and attitudes to existing products
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Customer opinions of products and services
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Customer satisfaction/loyalty.
The research directors have experience of running marketing operations in international organisations prior to working in marketing research and this enables us to transform B2C marketing research into practical and actionable business solutions, insightful recommendations and marketing / business strategies.
