Professional and Trade Association Research
2Europe provides marketing research and member research services to professional associations and trade associations – organisations that generally have voluntary memberships and non profit status:
- Associations
- Societies
- Institutes
- Similar UK based organisations in all fields of activity
Trade associations and professional bodies have important roles to play in terms of support, advice and representing their members’ interests to Government or the wider markets.
Their activities include professional development, setting standards and accreditations, lobbying, training, research, running networks, inspections and testing for professional standards, producing guidance documents and disseminating best practice.
2Europe provides marketing research services to trade associations and professional bodies to:-
- Ensure standards, service and support are appropriate and meet member requirements
- Assist them to ensure membership levels remain on target
- Ensure the various publics and government bodies understand and appreciate their goals
- Track potential members, sponsors and business partners awareness of the institutions and their activities
Marketing and membership research carried out for trade and professional bodies is turned into practical and actionable solutions, insightful recommendations and marketing / business strategies.
