Technology Marketing Research
For nearly 20 years the directors at 2Europe have provided and developed strategic insight from marketing research findings to enable technology clients to grow, be more competitive and profitable. The business perspective we provide and our knowledge of the technology sectors has been based on experience with the following:
- IT hardware and software companies
- Network organisations
- Dot coms
- Telecoms network and service providers
- Telecoms equipment manufacturers
- Mobile phone manufacturers and network providers
- Consumer electronics manufacturers
- Electronics component manufacturers
- Technology institutes in all fields of activity
The marketing research we provide and the experience we have gained encompasses a broad range of organisations that deal in the fast moving technology sectors.
During the last several years the pace of technological change has increased as product development and product lifetimes decrease, margins fall and consumer/business demand increases.
For these reasons marketing research within the technology sectors is more important today than at any time in its history and much of our work is concerned with the monitoring and development of brands, the development of new and attitudes to existing products and customer/sales channel satisfaction.
The technology research directors have degrees and experience in physics, marketing and business administration. This enables us to transform technology marketing research into practical and actionable business solutions, insightful recommendations and marketing / business strategies.
