Development of TV and poster advertising concepts for new 3G products.
Business Challenge
New advertising was required for a hard hitting mobile phone adverting and poster campaign to promote the introduction of 3G mobile phones.
Solution
A series of focus groups tool place with consumers who select and use mobile phones. A range of stimulus material was employed using laptops, TV and storyboards.
Results
The most appropriate concept was selected, developed and a successful campaign took place.
