European brand profiles.
Business Challenge
To better represent its client, the agency required to understand the market perceptions of the brand profile of its client compared to all other leading manufacturers.
Solution
Telephone interviews took place with consumers in both the UK and Spain.
Results
The client brand profile and in particular the differences between the market perception and the client stated image was identified as well as the differences in the perception of image between the UK and Spain. The feedback provided the necessary information enable the agency to design an effective communications campaign to change consumer perceptions and brand positioning.
