Key opinion leaders in Anaesthesia.
Business Challenge
Identify the key opinion leaders in Anaesthesia in the UK and their spheres of influence.
Solution
200 telephone interviews of 20 minutes each in the UK with Anaesthetists, Senior and Junior Registrars (or equivalent)
Results
Feedback was secured on awareness and use of neuromuscular blocking agents as well as methods used to keep themselves informed about developments in Anaesthesia
