To measure the opinions of customers of the client brand in 2010 and compare to previous years of 2008 and 2009. Also to measure advertising awareness, of which none has happened since 2009
Business Challenge
Measuring what opinion customers/potential customers of the client have and where advertising budgets should be focused in the coming years
Solution
250 x CATI interviews of GPs, Doctors, Dentists, Lawyers and Teachers
Results
The client’s reputation has not changed significantly since advertising years ago and it is predicted to drop unless further advertising is carried out
