Changes in consumer awareness of new Plasma TV and mobile phone products.
Business Challenge
New advertising campaign was introduced to develop awareness of the client brand and its association with two new product lines. Feedback was required to enable the marketing team to evaluate the effectiveness of its communication campaigns.
Solution
Telephone interviews took place immediately before and at the end of the communication campaigns with UK consumers.
Results
The surveys provided a clear view on the UK market opinions of the client’s image and associations with particular products. It has enabled the client to identify the messages to change consumer perception and the extent of the work required to raise awareness levels to meet its ambitious targets.
