Image and awareness of colour printers.
Business Challenge
Identify B2B decision maker awareness and opinions of the colour laser printer brands so that differentiating marketing communication strategies can be developed.
Solution
Omnibus survey comprising 600 interviews with printer decision makers in enterprise, mid market and small organisations in the UK, France and Germany. The omnibus used 4 questions.
Results
The awareness and image perceptions of the main European colour laser printer brands were identified.
