Awareness and image perceptions of a specialist insurance and investment provider to the legal profession.
Business Challenge
Client wished to establish the awareness and perception of its brand amongst lawyers in a test of the West Midlands as well as identify which promotional initiatives had the greatest impact.
Solution
CATI survey comprising 300 interviews with partners, associates and trainee solicitors in 8 towns in the West Midlands. Each interview took 15 minutes to complete.
Results
Clear feedback was given to judge the effectiveness of the marketing communication initiatives and decide the future campaigns together with benchmarks for future awareness expectations.
