Awareness and usage of stock market listings.
Business Challenge
Identify the awareness, use and attitudes to stock market indexes and index providers amongst retail and mutual fund providers.
Solution
A tracking survey with Retail / Mutual fund managers; Manufacturers of structured retail investment products, ETF managers and Distributors of retail investment products. 500 interviews of 10 minutes in duration by CATI in UK, USA, Italy, Japan and Hong Kong.
Results
The findings were used to enable the client to enter the retail financial market and position themselves as knowledge experts regarding the stock market.
