Designing and conducting a research programme where you know and understand the language, culture and marketplace is challenging enough, but when you have the added complexity of multiple countries, languages, cultural and religious differences it can be a real headache.
So how do you implement a Global or pan-European research project? Well we’ve put together some key considerations that you should take into account before undertaking such a project:
Key considerations when implementing a multi country research programme:
- Understand the barriers
The first step in preparing a successful multi-country research programme is to ensure you work with a research agency who can identify the roadblocks that you might encounter along the way. Does the agency have experience in every country, or if you have the time, do you have reliable contacts in each country who understand the local economy? Will each of these contacts implement your research programme in a consistent way? How will you co-ordinate the project and bring the results into one definitive conclusion? - Appoint an experienced project manager
The success or otherwise of your research project will be largely determined by the skills of your project manager. He or she must have the knowledge and experience to navigate the project to a successful conclusion and above all be a diplomat, able to bridge the communications between departments and be capable of coordinating the activities across each country. Part of the role ensure that everyone involved must KNOW (not just be familiar with) the objectives, methodologies and reporting systems. - Establish a clear ‘Implementation Process’.
Begin with the beginning! Successful multi country research programmes start with a clear understanding of the objectives or issues that under analysis. Evaluating and assessing a consistent adoption of the tools available by country, planning contingencies and leveraging the technology and systems available. - Create a baseline for analysis.
Understanding the variables and cross country differences, the nuances of each culture and a system for testing the results against pre-determined criteria. Parallel testing can draw out inconclusive results and lead to early corrective action. - Minimise the variables.
Whether the project involves a handful of countries or spans several regions and time zones ask yourself if you have the time and resources to manage the project yourself. If you need additional skills and experience to supplement or oversee the project, or have complex issues or opportunities that require more sophisticated research tools and techniques, you should turn to an experienced research company with the track record to deliver a consistent approach and the economies of scale associated with having one central point of contact.
