Research is now required amongst consumers to establish their expectation from dealers when securing finance for car purchases
Business Challenge
To gain insights from countries with differing views on car finance
Solution
800 interviews with consumers from a local country panel using an online survey. 200 in the UK, 200 in Germany, 200 in Brazil and 200 in Mexico
Results
All interviews completed quicker than expected and views differ from country to country. No issues with the online survey panel and results presented at client offices
