Domain registration for emails and web sites are renewed periodically and this requires a process of reminders to be sent for renewals which is just over 80% successful.
Business Challenge
The primary objective of the project was to provide information to understand the challenges of domain name renewals and to determine how the renewals process can be improved.
Solution
Telephone survey based on 100 interviews in the UK to those responsible for domain registrations and who send reminders to customers.
Results
The survey identified the processes and problems domain organisations go through when renewals are due, together with success rates and a program to improve/simplify the process and better inform customers of the renewal processes.
