Net Promoter Score (NPS) is a popular technique adopted by many companies, to measure the advocacy and propensity for customers to recommend a brand/product. NPS asks just one question “how likely are you to recommend” and then uses a 0 to 10 scale to record responses.
Articles
The days of employer/employee loyalty where the phrase ‘jobs for life’ was common are long passed. Today; motivating, securing commitment, achieving the best performance, retaining and rewarding employees in a market of almost full employment is arguably one of the biggest challenges facing management.
Existing customers are essential to any organisation’s business, particularly when you consider that it costs several times more to acquire new customers than to retain existing ones.
Research has demonstrated that brands matter, and recently, as intensified pricing and market-share battles place increasing pressure on company revenues and margins, a newfound interest in both understanding and building brands has emerged. But what is ‘brand reputation’?
A clear understanding of how consumers are motivated to make purchase decisions provides insight which helps marketing communications professionals and retailers maximise consumer spend.
Organisations put effort into the development of objectives and strategies for their marketing initiatives. The resulting marketing activity is a net benefit to organisations – or is it?
Gone are the days when customer relationship management meant only periodic telephone satisfaction surveys and bi-yearly focus groups. With survey driven attitudinal reporting at their disposal, progressive organisations gain vital insight about the hearts and minds of their most important asset – their customers!
Sometimes it’s not ‘what you say’ that makes the difference, but ‘how you say it’! Your sales colleagues are constantly refining their presentation techniques to improve sales conversion; but do you?
Death by PowerPoint is a well worn phrase and let’s face it survey reports can be quite tedious. In 2009 2Europe introduced Interactive reporting whereby a navigation solution enables clients to focus on the relevant parts of a report rather than having to read every page.
Online panels have been established in Europe for consumer surveys for some time however; we are still a few years behind the USA with regard to panel development.
