Online panels have been established in Europe for consumer surveys for some time however; we are still a few years behind the USA with regard to panel development.
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Online focus groups provide a solution where normal face to face groups are problematic or simply impossible to set up. Clients can observe the dialogue from online groups in real time and pass comments to the moderator.
2Europe now use a team of MBA/graduate business analysts to provide desk research and this is often a precursor to primary research.
2Europe has significantly expanded its qualitative telephone depth capability, particularly for high level business and health interviews:-
2Europe is best known for its expertise in international telephone research and today the call centre:-
European and Global brands already know that the expansion to new geographies and cultures depends on their ability to understand what local people think and how they feel.
At its simplest level, online research methods are no different from existing offline research methodologies; except that they have re-invented and re-imagined themselves to adapt to new technologies possible with the internet. In this article we explore some of the more popular methods and assess how they can benefit your organisation.
Online research can be both qualitative and quantitative and can range from online surveys (where respondents are invited by email), on visits to websites (with the use of pop up boxes inviting participation), to a variety of other methods including online interviews, online focus groups, online panels and online communities.
Whilst there are many managerial benefits associated with outsourcing your CATI efforts sometimes, for tactical or strategic reasons, establishing your own in-house solution is another option. When evaluating which option is better for you ensure you choose carefully, systematically and with explicit goals defined.
Computer Assisted Telephone Interviewing (CATI) increases accuracy, improves productivity, reduces turnaround times and provides greater management control than pen and paper questionnaire management.
