To capture a local market end-user perspective of cleaning behaviors and cleaning products. Target respondents are Decision makers /office managers /purchase managers
Business Challenge
To gather an understanding of a. what cleaning products are used, b. how the products are used and c. how the products are purchased.
Solution
20 x in depth telephone interviews in the UK and France in multiple segments (Retail, Hospital, Office Space, Contract Cleaner)
Results
All interviews completed and entered into the client’s online CATI system. All interview document scanned and supplied to the client for their own analysis
