Advertising spend of leading printer vendors in Europe.
Business Challenge
Client required increasing their marketing communication budget. To help this cause, information was required to identify the share of mind and advertising spend of the man printer manufacturers of HP, Oki, Brother, Kyocera-Mita, Lexmark, Epson.
Solution
Searches were made using the Internet, Factiva (a news aggregation service), company web-sites and Company Filing databases for information that would give indicators for the European marketing effort for the printer products.
Results
For each brand we established printer turnover, number of employees, promotional activity, media spend and European locations.
