Development of TV and poster advertising concepts.
Business Challenge
New advertising was required for a hard hitting TV adverting and poster campaign to promote a new line of Plasma televisions.
Solution
A series of focus groups tool place with consumers who were identified as being in the market for high value TVs. A number of different consumer segments were reflected in different groups. A range of stimulus material was employed using laptops, TV and storyboards.
Results
The most appropriate concept was selected, developed and a successful campaign took place.
