Debit/Credit Card Use in B2B

Research into the use of debit and credit cards in B2B environments of the UK, Ireland and Poland. Particular interest in small- and medium-sized businesses that have total card (i.e. credit and debit combined) transactions of at least £/€5 million annually

Business Challenge

Meeting specific quotas within each country of 33% Brick-and-mortar retailers, 33% restaurants, 33% online retailers

Solution

1,300 x 20 minute Phone-to-web interviews

Results

The results were entered into the client’s online system, and they analysed the results themselves.  All interviews completed, to quota

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