Research into the use of debit and credit cards in B2B environments of the UK, Ireland and Poland. Particular interest in small- and medium-sized businesses that have total card (i.e. credit and debit combined) transactions of at least £/€5 million annually
Business Challenge
Meeting specific quotas within each country of 33% Brick-and-mortar retailers, 33% restaurants, 33% online retailers
Solution
1,300 x 20 minute Phone-to-web interviews
Results
The results were entered into the client’s online system, and they analysed the results themselves. All interviews completed, to quota




