Investigate European TV viewing habits and test attitudes of consumers to a new home cinema solution.
Business Challenge
Establish consumer attitudes in each of 4 countries to a new high end home cinema solution based on a revolutionary new projector and 100″ screen.
Solution
5 focus groups took place in UK, France, Germany and Sweden followed by 1,000 online interviews in the same countries.
Results
Established the features and functions necessary to take the new product to market together with positioning and target price levels.
