To establish the potential and requirements for deferred deposit bonds.
Business Challenge
Provide information to decide on the potential opportunity for Deferred Deposit Bonds used by home owners and investors for new home purchases and provide guidance for the development of a strategy to actively penetrate the market.
Solution
Telephone depth interviews with MDs, Financial and Commercial Managers in leading construction companies.
Results
Identified the benefits and drawbacks of deferred deposit bonds from the viewpoint of builders, home owners and investors and outlined the requirements for a successful new bond entry.
