Development of a new communications campaign for MFPs.
Business Challenge
Client has a strong brand position for laser printers and wished to establish its presence in the MFP sector.
Solution
A series of focus groups took place with printer and copier decision makers in different sizes and type of company. Attitudes towards MFPs and supplying brands were explored and a number of communication concepts tested.
Results
Communication statements were identified that most suited the company brand values and which influenced and interested the target markets. The communications campaign has been successfully carried out.
