Chemical sector outsource requirements.
Business Challenge
To understand the needs and requirements of the outsource market in the chemical sector.
Solution
Telephone depth interviews taking 35 minutes each with outsource decision makers and plant managers in the operating plant of the UK chemical sector. Followed by 1 hour face to face qualitative interviews with General Managers of chemical plants.
Results
The information formed the basis for the development strategy for the chemical sector as well as developed material used for an extensive marketing program of PR, seminars and training.
