Development of a new herbal solution for management of diabetes.
Business Challenge
Establish the attitudes of the market to a new herbal solution for the management of type 2 diabetes based on soya Isoflavones.
Solution
2 focus groups in the UK followed by 1,200 online interviews in the UK, France, Germany, Italy, Spain and the USA with respondent who are either diabetes aware or are high risk diabetes candidates.
Results
Product development, retail channel and marketing communication strategies were developed ready for the new diabetes management product introduction.
