To establish SMB awareness and perceptions of domain names.
Business Challenge
The company provides domain names to businesses. A new marketing communications campaign has been established and a tracking program was required to identify consumer understanding and awareness of domain names and to also establish awareness and perceptions of the client.
Solution
Telephone interviews with 200 organisations with 1 to 999 employees throughout the UK using a questionnaire that took 10 minutes to complete.
Results
The findings guide the concept for the communications programme and monitor changes in the awareness and perception of the client.
