To establish consumer awareness and perceptions of domain names.
Business Challenge
The company provides domain names to consumers and business. A new marketing communications campaign has been established and a tracking program was required to identify consumer understanding and awareness of domain names and to also establish awareness and perceptions of the client.
Solution
Online surveys take place each 6 months with 1,000 consumers who use email and internet at home.
Results
The findings guide the content for the communications programme and monitor changes in awareness and perception of the client.
