European Branding Assessment of Heavy Duty Glove Manufacturer

New line of gloves to be tested and need to ensure product name in particular is acceptable in all European countries

Business Challenge

To test if the name and the sign is understandable in EU

Solution

12x Telephone in-depth interviews with respondents; broken down into three categories, Emergency Services, Military and Construction.

Results

Completed all interviews before deadline, information analysed by client

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