Establish customers’ opinions of power tools used for DIY jobs and in particular the packaging and design of the tools’ boxes – across UK, France and Germany
Business Challenge
The client’s brand could potentially be falling behind competitors when it comes to design and research is required to assess the appearance and packaging
Solution
Focus groups in UK, France and Germany to assess competitor and client DIY product packaging and design + 12 x Accompanied shops of new DIYers in UK and France and home visits to see how they using and unpack the product
Results
All focus groups and accompanied shops and in home visits recruited for fully and carried out. All summaries completed and provided to the client for their own analysis
