Investigation into the current floor finish market in Europe for potential market entry of new finishing product.
Business Challenge
Identify market structure, market size, key players and reception to a product suggestion across Europe.
Solution
Desk research to understand key players in the market and the structure of the market, and then 490 CATI interviews of contractors, sales channels and end users of floor finish chemicals.
Results
Multiple products used throughout Europe on different floor types, with no single brand controlling the market. Client’s proposition is deemed interesting and 30%R would switch to it if available.
