Client wishes to identify the windscreen repair kits and resins used by franchise car dealers in Europe.
Business Challenge
To gain information that will lead to the development of better resins for windscreen repairs.
Solution
80 x CATI interviews with automotive dealers in UK, Belgium, France, Germany, Italy, Netherlands Service managers. They are the most likely people to know whether they do windscreen repairs and the materials used
Results
All dealers approached and interviewed within only 3 days, a week ahead of plan
